Terminology Flashcards
topic
Vertical-specific category
chart
Ranked list of vendors. Multiple landing pages can use the same chart.
landing page
Unique URL used for topic-specific, chart-specific and/or content-specific purposes.
CMS
content management system. Internal platform for managing content and reporting
promo
Discount that the vendor allows us to use in our charts to promote their brand in our charts.
offer
Vendor-specific bullet points on the chart
click out
Click out to vendor’s website
click out rate
Click outs / Visits or Click outs / Search Clicks (to landing page)
A ratio showing how often people who see your ad or free product listing end up clicking it.
conversion rate
Transactions / Visits or Transactions / Search Clicks
P&L
Profit & Loss. Commissions - Cost
oROI
oCommission / Cost
Optimal return on investment (ideal terms)
ROI
Commission / Cost
CPA
Cost per action. Cost / Transactions - can be used to refer to vendor commission per order as well
EPC
earnings per click. Commission / click outs
EPV
earnings per view. Commission / chart views
transaction
Purchase made on vendor’s website
order
Purchase made on vendor’s website
click share
percent of clicks for a vendor/topic divided by the rest of the vendors/topics
AOV
Average order value. Revenue/Sales. Primarily used in % rev share deal
vendor
Brand that has agreed to pay us commission for sales or leads
partner
Brand that has agreed to pay us commission for sales or leads
commission
amount vendor/s pay to us as a result of transactions or leads we sent to them
oCommission
optimal commission. The amount of commission we believe we could make if we had better deals
deal
refers to the deal we have with the vendor for an agreed-upon commission per order or per lead
campaign
group of ad groups, keywords, and ads
keywords
text that matches to google search terms
impression share
percent of times our ads showed divided by eligible times our ads could have shown
smart bidding
googles (not so) smart bidding strategies available to all advertisers. Where they help by bidding on keywords and phrases for you with budgeting in mind
bid
amount an advertiser is willing to pay for a click
SKAG
single keyword ad group. Usually reserved for top keywords
longtail
large number of keywords that convert in small quantities
bid mod
adjusts a bid up or down
Bid modifiers allow you to adjust bids for a specific criterion without changing the targeting of your campaign or ad group. For example, an ad group bid modifier for mobile devices will not exclude impressions for other types of devices, but it will allow you to raise or lower your bids for mobile impressions.
SOP
Standard operating procedure. Set of explicit rules/guidelines for a task
AOS
Average order size
LTV
Lifetime value – total value of a customer over the lifetime of their relationship with your brand
DSA
Dynamic Search Ads - gives URL and google comes back with keywords to use
Dynamic Search Ads can help you increase the reach of your Search campaigns. Instead of creating an ad for each page on your site and adding keywords for each of those ads, Dynamic Search Ads uses Google’s understanding of your site to customize and target your ads.
ROAS
return on ad spend
tCPA
Target cost-per-acquisition (tCPA): This strategy automatically sets bids to help you increase conversions while reaching your average cost-per-acquisition goal.
