Terminology

Question 1

topic

Answer 1

Vertical-specific category

Question 2

chart

Answer 2

Ranked list of vendors. Multiple landing pages can use the same chart.

Question 3

landing page

Answer 3

Unique URL used for topic-specific, chart-specific and/or content-specific purposes.

Question 4

CMS

Answer 4

content management system. Internal platform for managing content and reporting

Question 5

promo

Answer 5

Discount that the vendor allows us to use in our charts to promote their brand in our charts.

Question 6

offer

Answer 6

Vendor-specific bullet points on the chart

Question 7

click out

Answer 7

Click out to vendor’s website

Question 8

click out rate

Answer 8

Click outs / Visits or Click outs / Search Clicks (to landing page)
A ratio showing how often people who see your ad or free product listing end up clicking it.

Question 9

conversion rate

Answer 9

Transactions / Visits or Transactions / Search Clicks

Question 10

P&L

Answer 10

Profit & Loss. Commissions - Cost

Question 11

oROI

Answer 11

oCommission / Cost

Optimal return on investment (ideal terms)

Question 12

ROI

Answer 12

Commission / Cost

Question 13

CPA

Answer 13

Cost per action. Cost / Transactions - can be used to refer to vendor commission per order as well

Question 14

EPC

Answer 14

earnings per click. Commission / click outs

Question 15

EPV

Answer 15

earnings per view. Commission / chart views

Question 16

transaction

Answer 16

Purchase made on vendor’s website

Question 17

order

Answer 17

Purchase made on vendor’s website

Question 18

click share

Answer 18

percent of clicks for a vendor/topic divided by the rest of the vendors/topics

Question 19

AOV

Answer 19

Average order value. Revenue/Sales. Primarily used in % rev share deal

Question 20

vendor

Answer 20

Brand that has agreed to pay us commission for sales or leads

Question 21

partner

Answer 21

Brand that has agreed to pay us commission for sales or leads

Question 22

commission

Answer 22

amount vendor/s pay to us as a result of transactions or leads we sent to them

Question 23

oCommission

Answer 23

optimal commission. The amount of commission we believe we could make if we had better deals

Question 24

deal

Answer 24

refers to the deal we have with the vendor for an agreed-upon commission per order or per lead

Question 25

campaign

Answer 25

group of ad groups, keywords, and ads

Question 26

keywords

Answer 26

text that matches to google search terms

Question 27

impression share

Answer 27

percent of times our ads showed divided by eligible times our ads could have shown

Question 28

smart bidding

Answer 28

googles (not so) smart bidding strategies available to all advertisers. Where they help by bidding on keywords and phrases for you with budgeting in mind

Question 29

bid

Answer 29

amount an advertiser is willing to pay for a click

Question 30

SKAG

Answer 30

single keyword ad group. Usually reserved for top keywords

Question 31

longtail

Answer 31

large number of keywords that convert in small quantities

Question 32

bid mod

Answer 32

adjusts a bid up or down

Bid modifiers allow you to adjust bids for a specific criterion without changing the targeting of your campaign or ad group. For example, an ad group bid modifier for mobile devices will not exclude impressions for other types of devices, but it will allow you to raise or lower your bids for mobile impressions.

Question 33

SOP

Answer 33

Standard operating procedure. Set of explicit rules/guidelines for a task

Question 34

AOS

Answer 34

Average order size

Question 35

LTV

Answer 35

Lifetime value – total value of a customer over the lifetime of their relationship with your brand

Question 36

DSA

Answer 36

Dynamic Search Ads - gives URL and google comes back with keywords to use
Dynamic Search Ads can help you increase the reach of your Search campaigns. Instead of creating an ad for each page on your site and adding keywords for each of those ads, Dynamic Search Ads uses Google’s understanding of your site to customize and target your ads.

Question 37

ROAS

Answer 37

return on ad spend

Question 38

tCPA

Answer 38

Target cost-per-acquisition (tCPA): This strategy automatically sets bids to help you increase conversions while reaching your average cost-per-acquisition goal.