Terminologies to learn

Question 1

Algorithm

Answer 1

A set of formulas that specify how content is ranked and categorized on a particular platform.

Question 2

A/B testing

Answer 2

Also known as split testing, measures two social media posts against
each other to see which performs best.

Question 3

Audience

Answer 3

Is the group of people you’re able to reach with your content. This includes all your followers plus anyone who sees or interacts with your posts in their feed.

Question 4

B2B

Answer 4

Business to business.

Question 5

B2C

Answer 5

Business to consumer

Question 6

Bio

Answer 6

Refers to a short bit of explainer text that explains who the user is, which is usually found at the top of their profile.

Question 7

Blog

Answer 7

Is a website or page that is a part of a larger website. Typically, it features articles written in a conversational style with accompanying pictures or videos.

Question 8

Boosted Post

Answer 8

Is a form of social media advertising in which a brand pays to show a
social post to people who do not already follow the brand’s social accounts

Question 9

Brand Awareness

Answer 9

Is the level of familiarity consumers have with your brand.

Question 10

Caption

Answer 10

Is a description that accompanies a photo on social media.

Question 11

Canva

Answer 11

Is an easy-to-use design tool for non-designers and designers alike. It’s the go to place to create or design any piece of content across all platforms

Question 12

Click Through Rate (CTR)

Answer 12

A representation of what percentage of your audience
clicks on your content. Formula: clicks divided by impressions, (Ex: 100 clicks divided by 1000 impressions = 1% CTR).

Question 13

Content Curation

Answer 13

The process of collecting credible, copyright-safe images, videos,
articles, etc. and adding them to your content calendar.