term 4 content Flashcards
Furniture - environmentally friendly
-Bamboo furniture: Bamboo grows quickly, making it a sustainable choice for furniture like chairs or tables.
Reclaimed wood furniture: Old wood from buildings or other sources is repurposed into new furniture, like dining tables or shelves.
Recycled plastic furniture: Plastic waste is transformed into outdoor furniture like benches or chairs.
Eco-friendly sofas: Sofas made from organic cotton or natural latex cushions, free from harmful chemicals.
Modular furniture: Designed to last longer, these can be reconfigured or repaired easily instead of replaced.
Demographics
-statistics relating to the population and groups within it: age and gender
Segmentation
-markets allow the business owner to match their product to the needs of their customers
four factors
:geographic: areas or regions where people live
:demographic: the group is divided according to age, gender, health etc
:psychographic: social class, life style and personality
:behavioural: this covers purchasing behaviour of the target group
Surveys
-usually carried out in busy places
-to sample a product and receive feedback
Strategies
-a plan to a achieve a long term goal
Sales projection
-the number of products that an entrepreneur or a business expects to sell in a set amount of time
Chemical contamination optional expenses on a budget
-Water filtration systems: Install home water filters to reduce chemical contaminants.
-Air purifiers: Use air purifiers with HEPA filters to remove airborne chemicals.
-Organic cleaning products: Switch to eco-friendly, non-toxic cleaning supplies.
-Non-toxic cookware: Invest in ceramic or stainless steel cookware instead of Teflon-coated pans.
Gross income
-Gross income refers to the total earnings a person or business receives before any deductions, such as taxes, insurance, or retirement contributions.
Product cycle stages
-Introduction: seed is planted (new customers)
-Growth: seed begins to sprout (sales by more incoming customers)
-maturity: flowers shoot out (demand increases)
-decline: it dies (sales go down)
Core principles of marketing
-produce what customers want
-analyse competitive advantage,
-target specific markets
-create profitable sales volume
-grow networks and build relationships
-satisfy customer needs
core principals of marketing
-produce what customers want
-analyse competitive advantage,
-target specific markets
-create profitable sales volume
-grow networks and build relationships
-satisfy customer needs