Term 3

Question 1

What is an empathy map?

Answer 1

An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers

Question 2

what are the 4 headings (besides user) of an empathy map?

Answer 2

Says, thinks, does, feels

Question 3

what is the aim of an emapthy map?

Answer 3

The aim is to understand how they are affected by your problem and their thoughts around your ideas

Question 4

what is a customer journey map?

Answer 4

A customer journey map (CJM) is an illustrative diagram that depicts customers’ experience with your brand.

Question 5

what are the 8 steps of making a customer journey map?

Answer 5

1. Bring the team together for an initial brainstorm
2. Identify potential user personas
3. Create an empathy map
4. Flesh out your ideas with user research
5. Identify all possible customer touchpoints
6. Choose the information you want to highlight
7. Decide on the tools you’ll use to create your CJM
8. Build your customer journey map

Question 6

what is a value proposition?

Answer 6

the motivation behind each purpose a customer makes

Question 7

what are the 2 shapes in a value proposition canvas?

Answer 7

square and circle

Question 8

what are the 3 parts in the square?

Answer 8

gain creators, products and services, pain relivers

Question 9

what are the 3 parts in the circle?

Answer 9

gains, pains, customer jobs

Question 10

what is a swot analysis?

Answer 10

A SWOT Analysis is a structured team brainstorming and evaluation tool used to look internally and externally

Question 11

what are internal strengths?

Answer 11

Strengths are the key things you do well that give you an advantage over the competition.

Question 12

what are internal weaknesses?

Answer 12

Weaknesses are the things you don’t do well, or as well as the competition, that may hinder your success and growth.

Question 13

what are external opportunities?

Answer 13

Opportunities are changes occurring externally to your business that you could take advantage of.

Question 14

what are external threats?

Answer 14

Threats are any external factors that could have a negative impact, such as trends in the market and society or government regulations.

Question 15

what are key sources?

Answer 15

Key resources are the main inputs that your company uses to create its value proposition, service its customer segment and deliver the product to the customer.

Question 16

what are key activites?

Answer 16

Key activities are any activities that your business is engaged in for the primary purpose of making a profit.

Question 17

what are fixed costs?

Answer 17

They remain the same despite the volume of goods or services produced.

Question 18

what are variable costs?

Answer 18

Costs that vary proportionally with the volume of goods or services produced.