Tenta let's go! Flashcards
What is a business plan?
Think about the business plan as the answer to all the questions one might have about the prospective company. A business plan not only outlines a complete picture of the proposed company; it also addresses many different types of audiences through the information given.
What is creativity?
Creativity is the power to reject the past, to change the status quo, and to see new potential.
What are the three components of creative performance?
– Domain-relevant skills
– Creativity-relevant skills
– Task motivation.
Name four kinds of creativity:
- Mini-C (impact on yourself)
- Little-C (impact on other individuals)
- Pro-C professional (impact on organisations)
- Big-C creator (impact on society).
What is the difference between creativity vs innovation?
- Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opportunities
- Innovation is the ability to apply creative solutions to problems and opportunities to enhance or enrich people’s lives
What is the best mood for creativity?
People in positive moods demonstrate divergent thinking, fluid ideation, flexible categorization, make unusual associations, and perform well on insights problems, unusual word associations and heuristic problem solving tasks”
“Negative moods are functional in that they alert us to shortfalls, cause us to focus on the current state of affairs rather than our pre-existing assumptions, and motivate to exert high levels of effort to improve matters”
Short answer: positive or negative mood, not in between.
How can managers nurture individual creativity?
- Motivate them to develop passion for the subject on which they are concentrating
- Give them full access to the knowledge domains (directly and indirectly) to their work
- Provide the time for them to immerse, even indulge themselves, in the issues
- Avoid personal uncertainty
How can you nurture team creativity?
- Match the right group of individuals with the right challenge
- Give teams autonomy and the means to meet the challenge they are given (but not the freedom to choose the challenge themselves)
- Vague or ill-defined problems are where discussion should start
- Project strategy needs to be developed in discussions with employees, as this helps them feel confident about the direction and ensures ‘buy-in’
- Make suitable resources available
- Build teams with diverse backgrounds and skills, share excitement in achieving goals, and a climate where contribution of all employees is recognised
- Ensure timely and appropriate supervisory encouragement
- Guarantee support from the rest of the organisation, particularly for innovation teams working under time pressure. Similarly, to protect teams from organisational politics is important
(Långt svar men vet ej hur jag ska förkorta det.)
What should you be aware of when building an innovative team?
– Group thinking (Too much homogeneity reduces performance, restricts interpretation and response, homogeneity limits innovation)
– Siege mentality (Too much heterogeneity can lead to conflicts, Group vs. organisational goals, Commitment to sub-unit vs. organisation )
– Means vs. ends (Type of task determines the importance of diversity, Attachment to social system, not course of action)
What are the differences between an idea and an opportunity?
– Ideas are not always possible to turn into opportunities
– For an idea to also be an opportunity, many different parameters need to be aligned
How can entrepreneurship be seen as innovation?
Entrepreneurs take risks, and gather capital and resources to turn ideas into innovations. They creatively combine and recombine existing knowledge and resources into novel products, services, business models, firms and markets.
What are the two approaches for doing entrepreneurship? (that we spoke of in the lecture)
Lean startup and effectuation.
What is the difference between causal thinking and effectual thinking?
Causal: What means do I need to get to the given goal?
Effectual: What different ends can I get from the given means that I have?
What is the lean start-up loop?
Build: Start by creating an MVP
Measure: 1. Measure results from MVP testing
Learn: Learn from the results of measuring
What is the purpose of the MVP in a lean start-up?
Purpose 1: Reduce wasted engineering hours (and wasted code)
Purpose 2: Get something into the hands of early interested people as soon as possible.
What are the steps of measure in lean start-up?
- Measure results from MVP testing, and collect feedback from customers
- Translate the collected data into actionable insights.
What are the steps of learning in lean start-up?
- Based on feedback fine-tune the MVP by adding, removing or tweaking certain features
- Decide on the need to pivot (not throw everything, keep some stuff of the product/products) or to preserver
- Formulate a new hypothesis about the problem/solution fit and go back to testing the product with customers
How can you generate startup ideas?
- Solve a problem you have yourself.
- Choose a market that you want to target, and find out what problems they have.
- Clone/teak what works elsewhere
What is a value proposition?
A value proposition is a short statement that clearly communicates the benefits that your potential client gets by using your product, service, or idea. A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you
Hence, a value proposition is a clear statement that:
- Explains how your product solves customers’ problems or improves their situation (relevancy)
- Delivers specific benefits (quantified value)
- Tells the ideal customer why they should buy from you and not from your competitors (unique differentiation).
What is a business model?
”stories that explain how enterprises work”, ”the organization’s core logic for creating value…. (BM) explains how it makes money.”
Which disadvantages do new firms suffer from?
Limited resources: • Financial • Technological • Human resources • Unsophisticated governance models • Fluid identities • Little power over other actors
Liability of Newness: • No track record • Low income, accumulated capital & High cost of capital • Inefficient scale of production & High administrative costs