Tenta 18/2 2023 Flashcards

1
Q

Epistemology is the theory of how scientists acquire knowledge. Which of the following statements is correct?

A

The positivist perspective is characterized by objectivity, that the researcher and what they are studying are independent of each other, and data is primarily quantitative.

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2
Q

The ontological perspectives positivism and constructivism (also interpretivism, anti-positivism, relativism, etc.), can be envisioned along a spectrum:
Positivism ———————————————————————————————- Constructivism.
The perspectives are associated with different views on how the world works. Which of the following is more associated with a positivist perspective?

A

Measurement

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3
Q

Professors Wedlin and Sallis to some degree represent the poles of the Philosophy of Science spectrum of constructivism (Wedlin) and positivism (Sallis). Why are they both skeptical of the word “facts” and they both emphasize the importance of the word “evidence”?

A

Research, no matter which perspective, can always have flaws. In statistics, this could be represented by the trade-off between type I and type II error. Conclusions should be based on findings and evidence. Social scientists claiming facts should be treated with skepticism.

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4
Q

What are a few of the norms we follow in pursuit of conducting ethical research?

A

Not harming participants, respecting privacy, and ensuring transparency so that the research can be evaluated.

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5
Q

Does argumentation play any role in presenting research?

A

Of course. You argue for your claims based on your data, your logic, and possibly the theory you are working with.

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6
Q

In the Sallis et al. (2021) textbook there is a diagram showing a theoretical plane and an empirical plane. How does the operational definition of a construct relate to the theoretical definition?

A

It refines the theoretical definition into something measureable.

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7
Q

Ontology, epistemology, and methodology are connected. The assumptions we make regarding how we perceive reality provide guidance on how we acquire knowledge about reality, and thus, what kind of methods we apply. In the process of gaining knowledge through scientific methods, we often shift perspectives depending on the research question.
From a constructivist (anti-positivist) perspective, is it possible for an excellent researcher to be objective?

A

No

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8
Q

Is theory the outcome of data collection when applying an inductive approach?

A

Yes

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9
Q

If you wanted to investigate a well-understood and well-defined phenomenon, which approach are you likely to use in your research?

A

Deductive

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10
Q

Charting the territory means to learn about the topic area, which includes looking for previous conceptual papers and research studies. In social sciences, research questions:

A

May motivate theory development

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11
Q

How could you describe a research question and related hypotheses?

A

You may answer a research question by posing hypotheses. The hypotheses must be empirically testable.

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12
Q

When evaluating a research question, it is important that it:
.

A

Is relevant, researchable, and represents a gap in knowledge.

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13
Q

What is the research design?

A

It is the plan for how a research project will be conducted.

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14
Q

What is a cross-sectional research design and what is one of its greatest weaknesses?

A

Data is collected at a specific point in time, so concluding causal inference is weak.

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15
Q

With respect to Professor Wedlin’s lecture on research design, which statement DOES NOT describe why a research design is needed?
A research design:

A

Facilitates the formation of a research question that is relevant and researchable.

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16
Q

Constructs can have theoretical definitions and operational definitions. What is the purpose of operationalizing a construct?

A

Operationalization specifies how a construct will be measured.

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17
Q

True experiments with randomly assigned subjects and control groups are unusual in social sciences, including economics and business studies. More often, you will see quasi- experimental designs like the Mexican music and sales of Mexican food example. The subjects (the people shopping) were not randomly assigned to shop in stores with/without Mexican music playing. In 2019 and again in 2021, the Nobel Prize winners for economics employed what is now widely known as “natural experiments”. Professor Wedlin talked about this. What is a natural experiment?

A

An event occurs to a specific group of people outside the control of the researchers, but in such a way as to resemble random assignment. Data is collected from before and after the event, and CAUSALITY is established.

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18
Q

Which answer best describes a case-study design?

A

It emphasizes a full contextual analysis of a few events or conditions and their interrelations.

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19
Q

Of these statistical methods, which one is associated with a causal research design?

A

Regression

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20
Q

Which answer would best fit the inductive approach?

A

The researcher, through a literature review, finds that there is a lack of theory explaining a certain phenomenon.

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21
Q

The interview method is appropriate when:

A

The researcher wants to get deep knowledge about a certain phenomenon.

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22
Q

Is theory the outcome of data collection when applying an inductive approach?

A

Yes

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23
Q

You do a study amongst students in the business program about loyalty to smartphone brands. You measure their satisfaction, trust, and brand attachment to their current phone, and ask them whether they intend to buy the same brand on a scale from 1 to 7, where 1 is “absolutely no” and 7 is absolutely yes”. What statistical analysis would you use to test purchase intent?

A

Regression

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24
Q

The method chapter:

A

Should in detail describe how the research has been conducted, such as who did what, how, and when.

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25
Q

Which term describes combining several qualitative and/or quantitative methods?

A

Triangulation

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26
Q

You think people are fixated on weight differences of models in clothes advertising. You do an experiment where you photoshop a training clothes advertisement to manipulate perceived body weight. You get 100 people and randomly show them one of the two photoshopped advertisements. Then, they answer a short questionnaire about their perception of the advertisement and you ask their intention to buy the product (the dependent variable). What statistical analysis would you use in this experimental research design to test the effect on the dependent variable?

A

Regression analysis

27
Q

Research can be classified as either inductive or deductive. What sort of research methods are most commonly associated with a inductive research approach?

A

Qualitative methods

28
Q

What sort of research methods are most commonly associated with a deductive research approach?

A

Quantitative methods

29
Q

You do an experiment where you photoshop a training clothes advertisement to manipulate perceived body weight. You get 100 people and randomly divide them into two groups. You show each group one of the two photoshopped advertisements. Then, they answer a short questionnaire about their perception of the advertisement and how attractive they think the model is. You use a scale where you can calculate averages.
What statistical analysis would you use to test the average difference between the groups?

A

Independent samples t-test

30
Q

A researcher conducted interviews in order to develop a theory about customer-supplier relationships. She asked each respondent to describe the relationship in her/his own words without specific questions or prompting. What type of interview format did she use?

A

Unstructured

31
Q

For an interview guide, which format (open or structured) would best fit the inductive approach?

A

Questions should reflect the research question, open or structured is not relevant.

32
Q

James has a keen interest in bees and has three beehives in his yard. At their peak, each hive has about 80 000 bees. He is concerned that people in the neighborhood might be nervous about living next to 240 000 bees. He created a small survey and emailed it to a couple of his neighbors. In the email he asked that they please share the survey with their friends. He hopes the survey gets passed along enough times to get a final sample of about 100 responses. What is this sampling method called?

A

Snowball.

33
Q

Assume that there are 500 people in a population and they are all on a list. You want a random sample of 50. You add the first 10 names to a hat and have a friend randomly pick one of the names. Starting with that name, you take every tenth person thereafter. In this way, you get
a sample of 50. What kind of sample is this?

A

Probability sample.

34
Q

My PhD thesis was about fish consumption. One way I collected data was to invite 8 friends for a fish dinner that I had prepared. During dinner, we discussed a set of topics that I had prepared ahead of time. I took a lot of notes during dinner. What kind of data collection was this?

A

A focus group.

35
Q

Only 40 people answered a survey that was sent to 200 people, to give a response rate of 20%. The people who did not answer might be systematically different from those who did. What is this kind of bias called?

A

Non-response bias

36
Q

James made a survey to send to Campus Gotland students. Statistically speaking, this is
the population. He has a current list of all CG students, including their contact information. He will take a sample from the list and send out the survey. What is the list called?

A

The sampling frame

37
Q

When creating a questionnaire, what is a good way to make sure you properly cover the dimensions of each construct?

A

Start by looking at existing questionnaires on similar topics or theories

38
Q

When you are charting the territory you become, to some degree, embedded in the topic. The Gioia, Corely, and Hamilton (2012) article talked of the importance in qualitative research to, “get in there and get your hands dirty (p. 19)”. They also highlighted the risk of getting too close and “going native.” What did they mean?

A

Adopting the informant’s view and losing your higher-level perspective.

39
Q

Which statement best describes qualitative data coding?

A

It is the process of organizing and labeling data.

40
Q

One way to describe coding is finding your way from “raw data” to “making a statement”. Coding methods we looked at included Grounded Theory, Thematic Coding, and the Gioia Method. Coding is:

A

Most often inductive going from data to theory, but can be applied deductively to test a theory by looking for qualitative findings in the data.

41
Q

When drawing on existing theoretical frameworks and a priori ideas in the coding:

A

You get help with structuring your coding/analysis, but you risk “boxing in” or “shoehorning” your answers, while missing out on other patterns and explanations.

42
Q

When you code your data according to the Gioia, Corely & Hamilton method, which coding approach is most appropriate?

A

You move from data-text (empirics) to higher analytical levels by aggregating and condensing.

43
Q

Coding is a creative process in which you:

A

Work with data in order to find patterns so that you can make sense of a certain phenomenon.

44
Q

In a survey, managers were asked whether or not they have a management degree. Which level of measurement is this?

A

Nominal

45
Q

In a survey about healthy living and stress, managers were asked their weight and height. Which level of measurement is this?

A

Ratio

46
Q

In a survey about managerial stress, managers were asked whether or not they have high blood pressure. Which level of measurement is this?

A

Nominal

47
Q

You learned about four levels of measurement. Why do you almost always want to measure variables at the highest level possible?

A

Higher levels of measurement allow for more advanced statistics.

48
Q

In statistics, when considering a normal distribution, what is an outlier?

A

An observation that is far out on one of the tails.

49
Q

Descriptive high observ 2 SM
In the Descriptive statistics table, what is the highest observation (value reported by a respondent) for Experience?

A

Look at maximum

50
Q

What does the median indicate for the variable company size as measured by the number of employees?

A

It is a nonparametric statistic that indicates the center of the data.

51
Q

The new government in Sweden is caught in a dilemma. The government and most experts agree that the Swedish economy is about to go into recession. Recession means that economic activity is slowing and the economy may even shrink. Normally, the government would increase spending which would hopefully increase economic activity. The dilemma is that this may also increase inflation. According to this logic, how would you describe the correlation between government spending and economic activity?

A

Positive correlation.

52
Q

You will be running a regression with the variables in the correlation matrix. Which correlations will show whether there is any danger of multicollinearity?

A

The correlations between what will be the independent variables.

53
Q

In a Pearson correlation matrix, why are the correlations on the diagonal equal to 1?

A

Because that is the value you get when you correlate a variable with itself: perfect positive correlation.

54
Q

How do correlation coefficients show causality?

A

Causality cannot be inferred from a correlation coefficient.

55
Q

What are the sub-dimensions of construct validity?

A

Discriminant and convergent validity.

56
Q

Validity and reliability are important in science. With respect to measurement, what are they

A

Validity is how well a measure reflects what it intends to measure, and reliability refers to whether the measurement is consistent with previously used measures.

57
Q

In regression, specification error refers to including irrelevant independent variables, not including important independent variables, or choosing the wrong functional form. In layman terms we talked about too long and too short models. Which of the following statements is true?

A

A too long model reduces the precision of the beta coefficients, whereas a too short model causes a systematic bias in the parameter estimates.

58
Q

Ontology

A

Examines the nature of reality, discussing realism versus nominalism and how our understanding of existence affects research.

59
Q

Epistemology

A

Defines knowledge as justified true belief, weighing rationalist (knowledge via reason) and empiricist (knowledge via observation) perspectives.

60
Q

Methodology

A

Differentiates nomothetic (general laws) from ideographic (context-specific) approaches.

61
Q

Logical positivism

A

Emphasizes empirical verification and logical structure, focusing on statements that can be observed and validated.

62
Q

Relativism

A

Asserts that knowledge is subjective, constructed socially and linguistically.

63
Q

Pragmatism

A

Defines knowledge by its practical consequences, favoring actions and outcomes over strict adherence to theoretical frameworks

64
Q

Realism:

A

Suggests that science describes real mechanisms and structures, even if they’re unobservable, aiming for an objective portrayal of the world