Technology Management Flashcards
Which of the following statements does BEST describe the theory of disruptive innovation?
new entrant targets the mainstream market initially by producing a superior technology in terms of the traditional product performance metrics.
A new entrant disrupts the market by offering an equal-quality product at a much lower price compared to the incumbents.
A new entrant initially offers a product starting at the lower boundary of customer expectations, intending to eventually target the mainstream.
A new entrant disrupts the market by offering a superior product, usually built on top of a new technology.
A new entrant initially offers a product starting at the lower boundary of customer expectations, intending to eventually target the mainstream.
The Chasm in the Technology Adoption Life Cycle model describes the step from Early Adopters to the Early Majority. Geoffrey Moore came up with two key principles to cross The Chasm. Which of the following statements does BEST describe one of these key principles?
You should target as many problems as possible in a niche market that cannot be solved by conventional means.
You should commit to providing a solution as fast as possible since a partial solution is often good enough.
You should target a problem in a niche market that can easily be solved by conventional means.
You should commit to providing the complete solution even if this requires involving other partners in the process.
You should commit to providing the complete solution even if this requires involving other partners in the process.
Which of the following statements does BEST describe the concept of a Lead User?
Lead Users are users who are willing to take risks and have the resources and desire to try new things.
Lead Users are users who are willing to accept new technology as long as they understand how it fits into their lives.
Lead Users are users who are traditional and make decisions based on their vast experience.
Lead Users are users who are ahead of the mass market and who expect a high benefit from a problem solution and often take innovative action themselves.
Lead Users are users who are ahead of the mass market and who expect a high benefit from a problem solution and often take innovative action themselves.
Dominant design identifies key technological features that become a de facto standard in an industry. Which of the following statements does BEST describe what typically happens when there is a dominant design in an industry?
There is a decrease in competition since companies move the focus away from developing novel technological features.
Focus is placed on process innovation to get more efficient ways to produce the technology.
Focus is placed on research and development to come up with a more advanced and superior form of the technology.
The number of firms in the industry increases as more companies enter the industry to produce the dominant design.
Focus is placed on process innovation to get more efficient ways to produce the technology.
