Technology In Marketing… Started But Not Finished

Question 1

What are the differences in international markets?

Answer 1

• Cultural
• Political
• Business practices
• economic
• Business practices (holiday allowance, length of lunchtime)
• legal (minimum wage, change products to meet requirements)
• social (needs/wants are different, adverts, product range may change, language barriers)

Question 2

What is clicks and bricks?

Answer 2

Businesses that have both an online and physical presence.

Question 3

What is an advantage of chicks and bricks?

Answer 3

Increases your brand awareness —> as it allows you to promote your products to more consumers

Question 4

What is an advantage on stakeholders of clicks and bricks?

Answer 4

Provides jobs
Customers get better service.

Question 5

What is a disadvantage to stakeholders of clicks and bricks?

Answer 5

Harder to manage

Question 6

Define and explain digital media

Answer 6

Using the internet to advertise. This could be through paying a search engine to be higher on the search results list, having specific offers for customers who have previously looked at something or by using cookies and pop-up advertisement.

Question 7

What is an advantage of digital media?

Answer 7

Cheaper
Reaches wider audience

Question 8

What are the positive impacts of digital media on stakeholders?

Answer 8

More interactive
More accessible

Question 9

What are the negative impacts of digital media on stakeholders?

Answer 9

Competition may be unable to compete in the same way

Question 10

Define and explain social media

Answer 10

The use of online profiles to allow businesses to advertise and communicate with their (potential) customers. This could involve the use of celebrity sponsorship/advertisement.

Question 11

What is an advantage of social media?

Answer 11

Improved brand loyalty
Low cost advertising