Technology and the Marketing Mix

Question 1

Social Media Marketing

Answer 1

Social media marketing is the use of social media platforms to promote products, build brand awareness, and engage with customers.

Question 2

Viral Marketing

Answer 2

Viral marketing is a strategy where content spreads rapidly through social media, word of mouth, and online sharing, creating massive brand awareness.

Question 3

E-Commerce

Answer 3

E-commerce (electronic commerce) is the buying and selling of goods and services online through websites, apps, and digital platforms.

Question 4

Examples of E-Commerce

Answer 4

✔ B2C (Business-to-Consumer) – Businesses sell directly to customers.
📌 Example: Amazon, Shopee, Zalora
✔ B2B (Business-to-Business) – Companies sell to other businesses.
📌 Example: Alibaba, Shopify
✔ C2C (Consumer-to-Consumer) – Individuals sell to each other.
📌 Example: eBay, Facebook Marketplace
✔ C2B (Consumer-to-Business) – Individuals sell products/services to businesses.
📌 Example: Freelancers on Fiverr or Upwork