Technology

Question 1

How has technology changed distribution, name three ways.

Answer 1

1) increase in digital marketplace 2)Fall in sales 3)fall in number of distributors

Question 2

Give an example of sales in boxed copies vs downloads

Answer 2

Physical 80% and Digital 20% in 2009, to 26% physical to 74% digital in 2016

Question 3

Technology hasn’t totally changed distribution, in what way is it still the same?

Answer 3

1) Still specialist video game stores e.g. game mania

2)

Question 4

Audience shaping the industry, technology affecting audience behaviour.

Answer 4

Audiences want to play multiplayer, E.g. Just Cause 3, there was a mod created that allowed this single player game to become a multiplayer game, the developers noticed its popularity and made a multiplayer version.

Question 5

Social media

Answer 5

Facebook, instagram, twitter.videos on the game, previews of new content, top 10s, promoting things created by the gamers, podcasts. Polls to let users influence.

Question 6

Youtube/online

Answer 6

Free marketing: Indie game minecraft, posted stuff from youtubers, change in algorithm, blog posts, press.