Technology

Question 1

Why to adopt e-Business

Answer 1

Cost
Increased sales
Better information
Increased visibility
Enhanced customer service
Better marketing
Market penetration

Question 2

Barriers to adopting e-Business

Answer 2

Technophobia
Security concerns
Set up costs, e.g website
No e-business ops, e.g. restaurants

Question 3

Impact of e-Business on customer relationships

Answer 3

Disintermediation - get rid of the middle man, e.g. booking airline tickets

Reintermediation - the use of eBay to see goods

Faster and cheaper way to communicate

Online reviews/forums

Easier tracking of consumer patterns, targets for you

Question 4

What is e-Marketing?

Answer 4

Websites, search engines, social media

Question 5

What is the impact of e-Business on the marketing mix?

Answer 5

Product - a wider range of products available
Price - lower costs online, no need for shop
Promotion - search engine optimisation
Place - elimination of the middle man
People - automation, reduces need for check out staff
Processes - pushed down to the customer
Physical evidence - the brand of the website

Question 6

What are the elements of e-Marketing?

Answer 6

Interactivity - giving feedback on product
Intelligence - sign up forms
Individualisation - Amazon recommend
Integration - booking confirmations
Industry structure - Spotify
Independence - WWW

Question 7

What is continuity planning?

Answer 7

Ensuring business operations continue during and after a crisis

Question 8

What is disaster recovery?

Answer 8

Ensuring there is minimal damage to IT systems in a disaster

Question 9

What is cloud computing and the advantages and disadvantages?

Answer 9

Cloud computing is a way of storing data in servers that can be accessed 24/7 and anywhere in the world.

Benefits:
> Cost effective
> Accessible
> Available to all sized companies

Risks:
> External party has control of data
> Data could be lost, stolen or corrupt
> Consideration of data protection if holding personal data