Techno 2

Question 1

• flat, founder-centric
• initially composed of small number of individuals (Coleman & O’Connor,
  2008) to include both entrepreneurs and technical people 2009)
• Non-technical positions are added when firms scale

Answer 1

TEAM COMPOSITION

Question 2

Hacker traits

Answer 2

1. analytical
2. reliable
3. structured
4. focused
5. stress-resistant

Question 3

Developer who can put ideas into practice quickly

Answer 3

hacker

Question 4

hipster traits

Answer 4

1. creative
2. good
3. communicator
4. minimalist
5. thoughtful
6. empathetic

Question 5

designer who can make product beautiful for users

Answer 5

hipster
jonathan ive

Question 6

hustler traits

Answer 6

1. extrovert
2. disciplined
3. go-getter
4. networker
5. die-hard

Question 7

Businessman who create proper human relations

Answer 7

hustler
steve jobs

Question 8

perfect team formula

Answer 8

(hacker + hipster) x hustler

Question 9

can be described as a discipline that
uses the designer’s sensibility
and methods to match people’s
needs

Answer 9

design thinking

Question 10

• an iterative process in which we
  seek to understand the
  user, challenge assumptions,
  and redefine problems
• attempt to identify alternative
  strategies and solutions that
  might not be instantly
  apparent with our initial level
  of understanding.

Answer 10

design thinking

Question 11

design thinking process

Answer 11

1. empathize
2. define
3. ideate
4. prototype
5. test

Question 12

because it is a skill that allows us to understand and share the same feelings that others feel.

Answer 12

empathize

Question 13

put
ourselves in other
people’s shoes

Answer 13

empathy

Question 14

View users and their
behavior in the context
of their lives

Answer 14

OBSERVE

Question 15

Elicit stories from the people you talk to, and always ask “Why?” to uncover deeper
meaning

Answer 15

ENGAGE

Question 16

Experience what your
user experience

Answer 16

IMMERSE

Question 17

HOW to empathize

Answer 17

1. observe
2. engage
3. immerse

Question 18

• Develop an understanding of the type of person you are designing for – your USER.
• Synthesize and select a limited set of NEEDS that you think are important to fulfill; you may in fact express a just one single salient need to address.
• Work to express INSIGHTS you developed through the synthesis of information your have gathered through empathy and research work.

Answer 18

define

Question 19

Then articulate a point-of-view by combining these
three elements

Answer 19

user
need
insight

[User . . . (descriptive)] needs [need . . . (verb)] because [insight. . . (compelling)]

Question 20

• Describes the journey of a customer and emphases on

1. goal of your customers
2. customer experience flow
3. touch points that
4. characterize the service experience
5. interaction and the relationship

Answer 20

customer journey map

Question 21

“It’s not about coming up with the ‘right’ idea, it’s about generating the broadest range of possibilities.”

Answer 21

ideate

Question 22

FOCUS ON IDEA GENERATION

• Going Wide in term of concepts and outcomes
• Flaring rather than Focus
• Explore a wide solution space
• Quantity and Diversity of ideas

Answer 22

ideate

Question 23

Ideation tools

Answer 23

1. brainstorming
2. mind mapping
3. visula thinking

Question 24

• Getting ideas out of our head in a physical world
• Several physical forms
• Linked to the progress of your exploration
• Explore possibilities with rapid iterative prototyping
• Fast learning approach

Answer 24

PROTOTYPE

Question 25

WHY prototype

Answer 25

1. To ideate and problem-solve 2. to communicate 3. To start a conversation 4. To fail quickly and cheaply 5. To test possibilities

Question 26

* Staying low-res allows you to pursue many different ideas without committing to a direction too early on. * To manage the solution-buildingprocess. * Identifying a variable also encourages you to break a large problem down into smaller, testable chunks.

Answer 26

To test possibilities.

Question 27

Committing as few resources as possible to each idea means less time and money invested up front.

Answer 27

To fail quickly and cheaply.

Question 28

Your interactions with users are often richer when centered around a conversation piece.

Answer 28

To start a conversation.

Question 29

If a picture is worth a thousand words, a prototype is worth a thousand pictures.

Answer 29

to commubnicate

Question 30

Build to think

Answer 30

To ideate and problem-solve.

Question 31

* nothing but a tool to help you validate a specific assumption. * There is no better way to validate assumptions than involve real users. They will always run into problems, but it is the contextthat allows designer and product owner to understand why is that happening.

Answer 31

prototype

Question 32

solicit feedback, about the prototypes you have created, from your users and have another opportunity to gain empathy for the people you are designing for.

Answer 32

Test

Question 33

Testing informs the next iterations of prototypes. Sometimes this means going back to the drawing board.

Answer 33

To refine prototypes and solutions.

Question 34

Testing is another opportunity to build empathy through observation and engagement—it often yields unexpected insights.

Answer 34

To learn more about your user.

Question 35

Sometimes testing reveals that not only did you not get the solution right, but also that you failed to frame the problem correctly

Answer 35

refine pov