Techniques Used In Advertizing

Question 1

Must Have

Answer 1

Suggesting that you must have
the product to be happy, popular, or
satisfied

Question 2

Games and Activities

Answer 2

Prizes, sweepstakes
and gifts. Using a chance to win a prize to
attract attention. Putting commercial into
the form of a game can be a fun way to
introduce a product.

Question 3

Call to Action

Answer 3

Telling you what to do–
“BUY, TODAY!” or “Vote Now”– removes all
doubt about the next steps

Question 4

Repetition

Answer 4

Repeating a message or idea so

you remember it.

Question 5

Sense Appeal

Answer 5

Using sights and sounds to
appeal to your senses: sight, touch, taste,
smell, hear

Question 6

Testimonials and Endorsements

Answer 6

Featuring someone, like a celebrity, saying how the

product worked for them can be convincing

Question 7

Hype

Answer 7

Using words like amazing and
incredible to make products seem really
exciting

Question 8

Fear

Answer 8

Using a product to solve something

you worry about, like bad breath.

Question 9

Humor

Answer 9

Using ads that make you laugh can

catch your attention and be memorable.

Question 10

Claim

Answer 10

Informing you about how a product

works or helps you.

Question 11

Sales and Price

Answer 11

Showing or announcing a
discounted price can make a producg look
better.

Question 12

Special Ingredients

Answer 12

Promoting a s[ecial
ingredient may make you think the product
works better than others.

Question 13

Association

Answer 13

Using images (like the
American flag) in the hope you’ll transfer
you good feelings about the image to the
product