Techniques In Broadcast Programming

Question 1

Practice of offering television programs to attract an audience from another television station airing a major event.

Ex. Many pacquiao boxing (GMA) vs blockbuster hits (ABS CBN)

Answer 1

Counter Programming

Question 2

Technique is applied when the television network schedules similar programs back-to-back.

Ex. GMA telebabad vs ABS CBN primetime bida

Answer 2

Block Programming

Question 3

When the tv network is putting up a power cast or demand in specific program.

Ex. kathNiel, LizQuen, JaDine, AlDub

Answer 3

Strong-Lead-In

Question 4

Whereby an unpopular tv program is scheduled between 2 popular ones in hope the viewers will watch

Ex. Rated k between the voice and GGV

Answer 4

Creating-a-Hammock

Question 5

Having themed or holiday weeks. Matched the seasons for viewers to enjoy.

Ex. Christmas special, mmk themes stories

Answer 5

Theming

Question 6

MTRCB stands for:

Answer 6

Movie and Television Review and Classification Board

Question 7

A quasi-judicial government agency under the Office of the President, which is responsible for the review and classification of television programs, movies, and publicity materials.

Answer 7

MTRCB

Question 8

MTRCB was established on

Answer 8

October 5, 1985.

Question 9

MTRCB’s chairperson. She is in charge in regulating and classifying the different broadcast materials.

Answer 9

Maria Rachel J. Arenas