Technical Terms Flashcards
404
Error message when what was requested cannot be found; often because the link that was requested is either broken or dead.
API
“Application Program Interface.” How computers and applications communicate with one another.
Application
Also known as an app, these are programs designed to perform functions. This includes mobile apps.
Attribute
Information about elements of a component in your website design/build.
Back End
All of the behind-the-scenes digital operations that it takes to keep the front end of a website running, such as the coding, style, and plugins. If the front end of your website is what the audience sees onstage, the back end encompasses the stagehands, makeup artists, costumers, tech crew, stage managers, etc. simultaneously running the show from backstage.
Browser
The program you use to access the Web — such as Chrome, Firefox, or Safari. When you experience an issue with a website, it’s best to send the browser type and version you’re using to your developer as oftentimes these issues are browser specific.
Bug
An error or flaw in the website or app that keeps it from running as expected.
Cache
Supplementary memory system that temporarily stores frequently used instructions and data for quicker processing.
Classes
in CSS, an identifier for specifying exactly what you want to target with styling.
CMS
“Content Management System.” The program that you use to create and maintain your website’s content. These are usually designed for non-developers for ease-of-use. Our personal favorite at Whole Whale is WordPress.
Conversion
The goals you have for RGS (really good stuff) happening on your website, such as donations, email signups, and downloads.
Cookies
The data sent by an Internet server to a browser. Each time the browser accesses the same server, it sends the data back as a means of tracking how (and how often) it accesses the server.
Crawl
When search engines send bots to your website in order to gather intel on pages that exist and don’t exist in order to determine what content should be displayed or removed on search engines.
CRM
“Customer Relationship Management.” In website development this refers to the software and applications used to gather, analyze, and maintain information on customers, donors, and prospects.
CSS
“Cascading Style Sheet.” Code that tells browsers how to display a webpage for the end user. This language formats fonts, colors, and other visual elements.
CTA
“Call to Action.” The buttons on your website that drive certain conversions or goals such as donations, newsletter signups, or user registrations.
DevOps
“Development Operations.” System of working that helps to keep development, IT operations, and quality assurance departments on the same page to make for better end-products and collaborations.
Domain
The address for a website as entered into the browser.