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SEO > Technical SEO > Flashcards

Technical SEO Flashcards

1
Q

What is the main source of all SEO information about any website?

A

Rendered HTML

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2
Q

The title tag displayed in the search results is different from the one you see on the page. What might be the reason(s)?

A

Google overwrote your title tag & Javascript issue

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3
Q

What is the most significant difference between rendering by a browser and rendering by Google?

A

browsers don’t respect browsing directives

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4
Q

Urls with # cannot do the what?

A

be indexed by Google as separate pages

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5
Q

What is the best way to handle pagination?

A

set self referencing cannonicals for all paginated URLs

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6
Q

<a href=”/page.html”> is an example of what?

A

a link that google will crawl as a stand alone page

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7
Q

What is the most possible reason why Google canonicalizes page A to page B even though these pages are very different?

A

javascript issue

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8
Q

What is the best course of action after a staging website got indexed by Google?

A

add noindex meta robots tags

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9
Q

Will Google respect the <meta></meta> tag added to the page <body> ?

A

yes, google will respect it

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10
Q

What is the best HTTP status code to return when a website is on maintenance?

A

503

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11
Q

What happens if robots.txt returns a 404 error?

A

Google will treat it as if all website pages are allowed for crawling

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12
Q

What is RankBrain and why does it matter?

A

RankBrain is part of Google’s search algorithm. It’s an Artificial Intelligence (AI) system used to process billions of web pages to help determine which results are the most relevant, in particular, queries that are new and not necessarily related to specific keywords (to really dumb down the explanation). There isn’t a way to optimize websites for RankBrain other than to continue to focus on quality content because RankBrain is less about keywords.

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13
Q

How do you use content marketing for SEO?

A

Content marketing is crucial to effective SEO because Google wants quality content, it gives you content to optimize for SEO, and it creates content other websites will link to (when done right). Content marketing is often done via a blog, but content can be created in many other forms as well, such as video, podcasts, infographics, ebooks, and so on.

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14
Q

Why do internal links matter?

A

Internal links are links within your website linking to another page within your website. Internal links help all of the content on your website to get crawled and ranked.

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15
Q

What is Domain Authority?

A

A website’s domain authority (also known as thought leadership) reflects its importance in a particular subject area or market. Domain Authority is a Moz-developed search engine ranking score. This relevance directly influences its ranking by search engines, which use automated analytic algorithms to determine domain authority.

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16
Q

How does site speed impact SEO

A

Site speed is a crucial factor in SEO for several reasons:

Faster-loading sites provide better user experience
Google’s algorithm takes into account page speed as a ranking factor
Slow sites can lead to higher bounce rates and lower engagement

17
Q

How can you improve site speed?

A

Optimizing images and other media files.
Minimizing HTTP requests by reducing the number of elements on a page.
Enabling browser caching.
Using content delivery networks (CDNs).
Minifying CSS, JavaScript, and HTML code.

18
Q

What is the importance of XML sitemaps in SEO?

A

They ensure that search engines can find and crawl all relevant pages.
Sitemaps help search engines discover new or updated content faster.
They can provide additional metadata about each page, like the last modification date.

19
Q
  1. What is technical SEO?
A

Technical SEO refers to the process of optimizing a website’s infrastructure to help search engines crawl and index it more effectively.

20
Q
  1. How does page speed impact SEO?
A

Google prioritizes user experience.

If a page loads slowly, users are likely to abandon it, leading to higher bounce rates, which can negatively affect rankings.

Faster loading times can improve crawling efficiency, allowing search engines to index your pages more effectively.

21
Q
  1. What is the importance of mobile-friendliness in SEO?
A

Mobile friendliness is crucial in SEO because search engines prioritize websites that provide a good user experience on mobile devices.

22
Q
  1. How do you optimize a website for mobile devices?
A

Responsive Design: Use a responsive design that adjusts the layout and content based on the screen size and orientation.

Optimize Images: Compress images and use appropriate formats to reduce load times while maintaining quality.

Simplify Navigation: Ensure that menus and navigation elements are easy to use on smaller screens, utilizing larger touch targets.

Minimize Loading Times: Optimize resources, such as scripts and CSS, and leverage browser caching to enhance loading speeds.

Test Mobile Usability: Regularly test your website using tools like Google’s Mobile-Friendly Test to identify and fix issues.

23
Q
  1. What is structured data and why is it important?
A

Structured data is a standardized format for providing information about a page and classifying its content. It helps search engines understand the context of your content more effectively. By using structured data, you can enhance your website’s visibility in search results through rich snippets, which can improve click-through rates. It’s important because it can lead to more informative search results, making your listings more appealing to users.

24
Q
  1. How can you use schema markup to improve SEO?
A

Schema markup is a type of structured data that helps search engines understand the content of your website better. By implementing schema markup, you can provide specific information about your business, products, services, and events. This can lead to rich snippets in search results, which can enhance visibility and click-through rates. To improve SEO using schema markup, you should identify the appropriate schema types for your content, implement them correctly in your HTML, and test for accuracy with tools like Google’s Structured Data Testing Tool.

25
Q
  1. What is a robots.txt file?
A

A robots.txt file is a plain text file that webmasters use to communicate with web crawlers and bots about which parts of a website should not be crawled or indexed.

26
Q
  1. How do you create a sitemap.xml?
A

List Your URLs: Compile a list of all the important pages on your website that you want search engines to index.

Use Sitemap Protocol: Format the URLs according to the sitemap protocol, including the necessary XML tags such as <url>, <loc>, <lastmod>, and <changefreq>.</changefreq></lastmod></loc></url>

Validate the Sitemap: Use online tools to validate the XML format to ensure there are no errors.

Upload to Your Server: Place the generated sitemap.xml file in the root directory of your website.

Submit to Search Engines: Finally, submit your sitemap to search engines through their webmaster tools (like Google Search Console).

27
Q
  1. What is the purpose of a sitemap in SEO?
A

The purpose of a sitemap in SEO is to provide search engines with a structured list of all the pages on your website, making it easier for them to crawl and index your content. A sitemap helps ensure that search engines discover important pages that may not be easily accessible through internal links. It also provides information about the relationships between pages, their update frequency, and their importance relative to each other. Overall, a well-structured sitemap can enhance the visibility of your website in search engine results.

28
Q
  1. How does HTTPS impact SEO?
A

HTTPS impacts SEO positively because Google considers it a ranking signal. Websites that use HTTPS provide a secure connection, which enhances user trust and safety.

29
Q
  1. What are canonical tags?
A

Canonical tags are HTML elements used to indicate the preferred version of a webpage when multiple URLs have similar or identical content.

30
Q
  1. How do canonical tags help with duplicate content issues?
A

Canonical tags help with duplicate content issues by allowing webmasters to specify a “canonical” or preferred version of a webpage.

31
Q
  1. What is the role of meta tags in SEO?
A

hey provide information about a webpage to search engines and users. Key meta tags include the title tag, which influences search engine rankings and click-through rates, and the meta description, which summarizes the page content for users in search results. Properly optimized meta tags can enhance visibility, improve user engagement, and help search engines understand the content and purpose of the page. Additionally, other meta tags like ro

32
Q
  1. How important are title tags for SEO?
A

they serve as a primary indicator of a webpage’s content to search engines and users. A well-crafted title tag can significantly influence search rankings and click-through rates by providing a clear and concise description of the page.

33
Q
  1. What is an alt attribute, and how does it relate to SEO?
A

An alt attribute (alternative text) is an HTML attribute used to describe the content of an image on a webpage. It plays a crucial role in SEO by providing search engines with context about the image,

34
Q
  1. How do you optimize images for SEO?
A

Use Descriptive File Names: Rename your image files to be descriptive and include relevant keywords before uploading them.

Implement Alt Text: Add informative alt attributes that accurately describe the image and include keywords where appropriate.

Optimize Image Size: Compress images to reduce file size without sacrificing quality, which can improve page load times.

Choose the Right Format: Use appropriate image formats (e.g., JPEG for photos, PNG for graphics) based on the type of image to balance quality and file size.

Create an Image Sitemap: If you have many images, consider creating a dedicated sitemap for images to help search engines find and index them more efficiently.

35
Q
A

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