Task 3: Making observations and asking questions. Flashcards
When first defining a problem and choose variables, one must take into account the next 4 elements:
- Research tradition = previous research + manipulating new independent variables.
- Theory = research tradition + new measures + new behaviours.
- Availability of new techniques.
- Equipment (right measure).
Reliability of a measure is ..
the ability to produce similar results when repeated measures are made under identical conditions.
The margin of error is..
the precision of the estimate.
When variables tend to change over time (e.g., IQ) ..
one has to administer the test twice and determine the correlation.
The 4 steps for increasing reliability:
- Increase number of items in the questionnaire.
- Standardised administration procedures.
- Scoring errors.
- Items should be clear and appropriate for the sample.
The accuracy of a measurement indicates
that results agree with a known standard (average score).
Validity of a measure is..
the extent to which it measures what you intend it to measure.
Types of validity:
- Face v.
- Content v.
- Criterion related v.
- Concurrent v.
- Predictive v.
- Construct v.
Face validity
Does it test what it is aimed to test?
Content validity
Appropriate content for the task.
Criterion related validity
relationship to other measures / infer an individual’s value.
Concurrent validity
Does it relate to a existent similar measure?
Predictive validity
Does the test predict later performance?
Construct validity
Does it relate to underlying theoretical concepts?
When analysing the adequacy of a dependent measure, one must analyse..
1- the Sensitivity of the dependent measure (manipulation = effect?)
2- Range effects (floor or ceiling effects)
3- Tailoring your variable for you participants (understandable).
The three types of dependent variables are:
Behavioural measures;
Physiological measures;
Self-report measures.
Behavioural measures (recording the actual behaviour of your subjects) implies three steps:
- Frequency of measure = count number of occurrences;
- Latency = amount of time;
- Number of error.
A physiological measure requires..
special equipment to monitor the participant’s bodily functions.
The different types of self-report measurements are:
Rating scale
Like scale
Q-sort methodology = sort into evaluative categories
Prospective verbal report = how A would react in a certain situation.
Retrospective situation = ask how A reacted in a certain situation (not reliable).
Reactivity in research shows when
participants do not behave naturally, due to the acknowledgement of being studied.
Demand characteristics are cues..
provided by the researcher that communicate the purpose of a study.
A role attitude cue represents a..
change in a participant’s attitude because they feel like conforming to his/her new role as participant.
The 4 pre-existing attitudes of a participant are:
Cooperative attitude = need to please the experimenter;
Defensive attitude = worried about the study;
Negative attitude = wants to ruin the experiment;
Apprehensive attitude = anxiety.
The experimenter bias occurs when..
the behaviour of the experimenter influences the results of the experiment.
Expectancy effects happen when..
the experimenter develops preconceived ideas about the capacities of the participant.
Prevention of reactivity in research.
- Single or Double Blind Technique;
- Automate the experiment (increases precision of measurement and eliminates experimenter effects, but one can miss important results).
Detecting and correcting problems with:
1- a pilot study
2- adding manipulation checks.
Characteristics of observational study:
a. No control of the experimenter;
b. Looking at behaviour sequences rather than isolated events.
One can quantify behaviour in an observational study via:
- Frequency method = number of times;
- Duration method = how long?
- Interval method = divide obs. period into intervals and then record the x behaviour for each specific interval.
How to observe behaviour:
- Time sampling = alternate between periods of behaviour scanning;
- Individually sampling = one subject at a time;
- Event sampling = only one behaviour in all instances of an event.
- Recording = use of a device for later analysis.
Observer bias happens when..
the observations are influenced by the fact that the observer knows the aim of the study.
The six non-experimental research design are:
- Naturalistic observation = subject in natural environments;
- Unobtrusive observations = let the object get used to you or hide;
- Ethnography = become immersed in the social system;
- Sociometry = measuring interpersonal relationships within a group;
- Case history = observe on a single case;
- Archival research = existing records.
Types of surveys:
- Field survey (directly question the participant about his/her behaviour with the help of criterion variables)
- Internet survey
- Telephone survey
- Group administered survey
- Face to face interview.