Target consumer (6) Flashcards
1
Q
Bottom up
A
Identifying number of end users with research
2
Q
Top down analysis
A
Using secondary market research to identify number users
3
Q
Disadvantages top down analysis
A
Overestimate number of end users
4
Q
3 conditions that define a market
A
- Customers all buy similar products
- Similar sales cycle
- Word of mouth
