Target Audience

Question 1

What is Target Audience

Answer 1

Your target audience is the person or group of people that the final product will be aimed towards

Question 2

What categories can your target audience fall into

Answer 2

Gender
Age
Ethnicity 
Location
Income
Accessibility

Question 3

Gender can be either male or female. Certain products can appeal to both genders where as others are much more specific.

Answer 3

Questions to ask:

1. Is this product for men?
2. Is this product for women?
3. What colours are for each gender?
4. Are you being sexist?

Question 4

Age could be specific to a certain group such as teenagers. However, it could cover a range such as 11 to 16 or OAPs

Answer 4

Questions to ask:

1. Is this for only one age range?
2. What will appeal to that age range?
3. Are all adults the same? [20-30] [30-50] [60+]
4. Is there a way to produce something that encompasses everyone?

Question 5

Ethnicity is the group that people may belong to because of their background ancestry, religion or the culture they belong to

Answer 5

Questions to ask:

1. Who might access/use this product?
2. Can we target a particular ethnic group?

Question 6

Income is how much money somebody has from their wages which they may be able to spend on things.

Answer 6

Questions to ask:

1. Does the target audience have a high income?
2. Does the target audience have a low income ?

Question 7

Location is the place where somebody lives or spends most of their time [i.e. because of work]

Answer 7

Questions to ask:

1. Do people from towns want different things to people who live in cities or in the countryside
2. What access to facilities do people have?
3. Is there a difference between the North and the South
4. Is there a difference between cultures in different locations.

Question 8

Accessibility is about making sure a product is available to as many people as possible.

Answer 8

Questions you might ask:
1. What kind of disabilities might people have:
.Learning
.Physical
2. How would these disabilities affect their ability to access the product?

Question 9

Key Points

Answer 9

1. While a target audience might be defined in one way, these are not the only people who will buy your product
2. There are exceptions to this at all times.