Takeaway Challenge Flashcards

1
Q

Name 3 ways Pearson wins against SimNet with MyLab IT?

A
  • SimNet’s simulations lack authenticity
  • No learning aids in grader assignments
  • Lacks seamless experience for applications + concepts
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2
Q

What will you know/show to roll MyLat IT users to 2019?

A
  • Critical thinking badge
  • New integrated grader projects, covers multiple applications
  • Learning aids within grader reports, video and text
  • Prebuilt modules
  • Improved Mac Compatibility
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3
Q

What do you want to show all major Biology Campbell users?

A

The eText

  • Over 500 videos and animations
  • Reading Guide Worksheets in study area
  • Interactive Visual Activities
  • redesigned art program
  • Animated figure walk-throughs
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4
Q

Who is Pearson’s #1 competitor in the Economic’s market?

A

Cengage, Mankiw POE with Mindtap/Aplia

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5
Q

What MyLab Economics features would you show if your instructor was interested in keeping their course relevant and current?

A
  • Weekly updated micro/macro news stories with accompanying exercises
  • Real time data analysis exercises that use up to the minute macro data from FRED
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6
Q

Tell the Campbell story?

A

Most widely used program for Gen Biology since 1987. -

-trusted and accurate content, strong art program, innovation, never settling, always looking to improve and innovate

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7
Q

What can you tell me about Pearson’s accounting author team, Miller-Nobles?

A
  • Designed to help today’s learner succeed
  • Teachers first
  • Teach critical foundation topics, class tested to improve results
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8
Q

Why should instructors adopt or roll the new edition of Miller-Nobles with MyLab Accounting?

A
  • data analytics in accounting integrated throughout the text with assignable projects in MyLab Math
  • Updated coverage of employ ability, certifications
  • MyLab provides a wide variety of interactive tutorials, numerous question types, learning aids and personalized learning.
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9
Q

What MyLab Marketing features would you know/show instructors?

A
  • Mini Sims, real world decisions around bus challenge
  • Team Mini Sims, practice working in teams
  • Video Library, robust with related assessments
  • Personal Inventory Assessments
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10
Q

How much does PCS cost?

A

instant access two years, $49, access card list for 2 years, $65.33
instant access 4 years, $74. access card list for 4 years, $98.70

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11
Q

What is Pearson’s #1 Psychology title?

A

Ciccarelli and White, 6e

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12
Q

How can we overcome OER in Psychology?

A

Vetted content, from subject matter experts. Authors that come from prestigious teaching and research backgrounds

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13
Q

What feature located in Revel for Psychology will be getting a face lift for Fall 2020?

A

The Virtuals, virtual life, teen and child.

-New topics on gender identity, online bullying and prenatal care

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14
Q

Which Psychology Revel title starts with a polling question at the beginning of each chapter?

A

Wade, Tavris, Sommers and Shin.

-each chapter in Revel starts with polling question related to chapter and reveals national average after completed

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15
Q

Which of our Psychology authors used the APA (American Psychology Association) goals and assessment recommendations as guidelines in structuring content?

A

Ciccarelli and White, 6e

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16
Q

Which Psychology title should we lead with if we’re up against OER and price is the deciding factor?

A

Marin and Hock, 2e. If you need something under $40.

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17
Q

In our Psychology offerings, which franchise has adaptive pathways and what are they?

A

Hudson/Wisenhunt 1e. As students progress through the reading, adaptive pathways uses pinpoint questions to identify if a student is struggling with a concept and why. They are then presented with videos that target the misconception in the moment.
,

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18
Q

Which Stat franchises are revising in Spring 2020?

A
  • Sullivan, Informed Decisions Using Data, 6e
  • Gould, Essential Statistics, 2e
  • McClave Statistics MyLab Update, 13e Revision
  • Lehmann A Pathway to intro Stats, pre-stats course
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19
Q

What has been added to MyLab Stats to encourage statistical thinking?

A

StatCrunch Projects

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20
Q

Which of our Stats titles have integrated review?

A

Gould, Larson, Sullivan and Triola.

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21
Q

How much is MyLab Stats?

A

18 week MyLab access is $79.99 OLP, $69.99 net. If you’re in a price war don’t forget we have MathXL, $59.99 OLP and $54.99 net 6 month access

22
Q

What do you need to know/show in MyLab Stats to win?

A
  • Question libraries, GR for stats, Conceptual questions, StatTalk videos
  • Assignable Projects
  • StatCrunch
  • Tech questions with software questions
  • Learning Catalytics
23
Q

What are the 4 must ask questions to ask Stats instructors?

A
  • What are your goals for students when they leave this course?
  • How does your current text work for you and your students, in terms of level?
  • Which if any statistical software? How do they learn it?
  • How do you assess students?
24
Q

What are the two Chemistry titles for Spring 2020 with a digital update?

A

Tro, S&P 2e

Borwn/LeMay, The Central Science, 14e

25
Q

What’s new in our digital update for Tro S&P Chemistry?

A
  • 64 for practice problems, interactive in Etext and provide wrong answer feedback
  • predict this, now interactive in Etext
  • Ready to Go Study Tools. in study area help students master toughest topics
26
Q

What is the Chemistry Primer?

A

Series of tutorials focused on re mediating students in preparation for their first Chemistry course. Topics covered math in the context of chemistry, chemical skills and literacy, balancing equations, the mole concept and stoichiometry.

27
Q

Which University Physics titles are revising for Spring 2020?

A
  • Knight, Physics for Scientists & Engineers, 4e, digital rev
  • Mazur, Principles and Practice, 2e
28
Q

What is new in the digital release for Knight, Physics for Scientists and Engineers?

A
  • New RTG
  • New Ready to go study modules
  • 10 reading questions per chapter,
  • 15 new tutorials
  • 300 additional end of chapter questions
29
Q

Which of our University Physics titles is the least traditional and requires traditional instructors make significant changes to how they teach their course by introducing Conservation of Law first?

A

Mazur, Principles and Practice of Physics, 2e

30
Q

How do we win against Sapling and Flipit in Physics?

A
  • Not tied to any text and the platform is not adaptive
  • two separate platforms
  • show qualitative prelecture videos and DSMs
  • Physics Primer, Sapling/Flipit has nothing for unprepared students.
  • Direct Measurement Videos
31
Q

Which non-majors Biology text should you lead with if an instructor emphasizes active learning?

A

Simon, The Core 3e
New and expanded resources, RTG, Topic Guides, Current topic lecture slides, 40 guided video tours and topic overview videos in Mastering.

32
Q

Which of Pearson’s non-major Biology texts is #1 in the market?

A

Campbell Biology: Concepts & Connections

33
Q

Which competitor is our biggest threat in non-majors Biology?

A

OER

34
Q

How does Pearson win against OER in non-majors Biology?

A
  • lack of instructor resources
  • no tie to technology
  • content not thoroughly vetted
  • accessible resources
35
Q

What title do we have publishing this year for Finance?

A

Berk/DeMarzo/Harford, Fundamentals of Corporate Finance 5e with MyLab Finance

36
Q

What feature in MyLab Finance doubled in submissions last year?

A

Finance Excel Grader Projects

37
Q

What competitor has the #1 book in Finance?

A

MGH, Ross, Fundamentals of Corp Finance, 12e with connect.

38
Q

What is the newest addition to Pearson’s Interactive courses for MyLab Math and what’s coming in the near future?

A
  • Interactive Applied Calculus, Fisher, Ritchey and Kapanjie
  • Interactive Finite Math (Spring 2020)
  • Interactive Calculus (Spring 2021)
39
Q

Which of Pearson’s Precalculus franchises are new for Spring?

A

Bittinger (BBEP), digital update
Lial
Sullivan EGU
Harshbarger

40
Q

What author has a 1st edition publishing in Fall 2020 to go up against Stewart Precalculus?

A

Rockswold, send leads to Math team.

41
Q

What will be new in the BBEP digital update for Precalculus?

A
  • Integrated Review
  • Coreq Support Notebook
  • Review Videos
  • Preview Videos
  • College Algebra Essential Video Series
42
Q

Which two competitive titles for Precalculus are expected to publish this Spring?

A

Stewart (Cengage) w/ Webassign

Miller (MGH) w/ Connect & ALEKS

43
Q

What competitive title is out in a new edition for Public Speaking?

A

MGH Lucas, The Art of Public Speaking, 13e with new partnership with GoReact
-show Mediashare in Revel

44
Q

What are the key features in Revel to show all Communication instructors?

A
  • Shared Media (speech upload)
  • Video Quiz
  • Sample speeches
  • Audio Examples
  • Interactives
45
Q

Which economic franchise is ideal for two year schools?

A

Hubbard & Obrien

46
Q

What would you show/know A&P instructors that need help getting students up to speed on study skills and basic science concepts?

A

GapFinder, diagnostic modules assess students’ prereq knowledge and recommend personalized remediation

47
Q

Which title from Pearson do you want to lead with for major’s Biology instructors that can’t get through all the content?

A

Campbell Biology in Focus, 3e

48
Q

Which title is new for Spring in Business Statistics?

A

Levine, Statistics for Managers using Excel, 9e

49
Q

Which competitor has the market leading title in Business Statistics?

A

Cengage, Anderson Essentials of Modern Bus Stats with Excel. with Mindtap

50
Q

Which elementary Spanish title should we show to all adoptions using a competitor?

A

Aula abierta 1e, Corpas/Garcia/Garmendia/Soriano/Fenandez