T Flashcards
Target audience
A description of the people your products are aimed at. It can include their age, language, special needs, or any other characteristics relevant to the scenario you are given.
Targeted marketing
Identifying a specific target audience by identifying preferences or ither personal details and then creating promotional or advetising campaigns to match their preferences.
Teleworking
Working from home but staying in touch with others with the help of technology.
Third party payment processor
A business that offers customers an alternative fast, safe method to pat for online goods and services.
Transactional data
Data which is gathered as part of a user’s online activity. When buying something online, this coukd include information about the product bought but also personal details from the buyer such as address and payment details.
Trojan
A program that appears legitimate but performs some harmful activity when it is run. May be used to loacte password information, or make the system more vulnerable to future entry, or destroy programs or data on the hard disk drive. Similar to virus, but doesn’t replicate itself. Stays on the computer doing its damage or allows somebody from a remote site to take control of the computer. Often sneak in attached to a free game.