SWOT AND PESTLE ANALYSIS

Question 1

WHAT DOES SWOT STAND FOR?

Answer 1

Strengths
Weaknesses
Opportunities
Weaknesses

Question 2

WHAT CAN SWOT ANALYSIS BE USED FOR?

Answer 2

To structure business plans and objectives alongside marketing management
Logical technique for assessing the 4 aspects of business

Question 3

WHAT IS SWOT ANALYSIS?

Answer 3

A scan of the internal and external environment is an important part of the strategic planning process
Environmental factors internal to the business usually can be classified as strengths or weaknesses
Environmental factors that are external to the clinic can be classified as opportunities or threats

Question 4

WHY IS SWOT ANALYSIS USEFUL?

Answer 4

The SWOT analysis provides information that is helpful in matching the clinics resources and capabilities to the competitive environment in which it operates

Question 5

WHAT ARE S-O STRATEGIES?

Answer 5

How can the internal strengths identifies be used to take advantage of the external opportunities identified

Question 6

WHAT ARE W-O STRATEGIES?

Answer 6

Consider how weaknesses identified can be overcome to pursue opportunities or overcome internal weaknesses by exploiting the external opportunities identified

Question 7

WHAT ARE S-T STRATEGIES?

Answer 7

Identify ways that the clinic can use its strengths to reduce its vulnerability to external threats

Question 8

WHAT ARE W-T STRATEGIES?

Answer 8

Make a defensive plan to prevent the clinics weaknesses from making it susceptible to external threats

Question 9

WHAT IS PESTLE ANALYSIS?

Answer 9

PESTLE is an analytical tool which considers external factors and helps you to think about their impacts

Question 10

WHY IS PESTLE ANALYSIS USEFUL?

Answer 10

It is a useful tool for understanding the “big picture”of the environment in which you are operating
By understanding your environment, you can take advantage of the opportunities and minimise the threats
This provides context within which more detailed planning can take place to take full advantage of the opportunities that present themselves

Question 11

WHAT DOES THE P IN PESTLE MEAN?

Answer 11

Political
The current and potential influences from political pressures

Question 12

WHAT DOES THE E IN PESTLE MEAN?

Answer 12

Economic
The local, national and worldwide economic impact

Question 13

WHAT DOES THE S IN PESTLE MEAN?

Answer 13

Sociological
The ways in which changes in society affect the clinic

Question 14

WHAT DOES THE T IN PESTLE MEAN?

Answer 14

Technological
How new and emerging technology affects your practice

Question 15

WHAT DOES THE L IN PESTLE MEAN?

Answer 15

Legal
How local and national legislation affects the clinic

Question 16

WHAT DOES THE E IN PESTLE MEAN?

Answer 16

Environmental
Local, national and global environmental issues

Question 17

ISSUES WITH A PESTLE ANALYSIS

Answer 17

Main problem with these external factors of PESTLE analysis is that they are constantly changing
PESTLE analysis should include a thorough analysis of what is affecting the organisation or a project Now, and what is likely to affect it in the Future
The result of a PESTLE analysis is usually a list of positive and negative factors that are likely to affect a project - However, by themselves, these factors mean very little
It is important to bear in mind, that PESTLE analysis requires careful Application of results

Question 18

PESTLE VS SWOT

Answer 18

In contrast to a SWOT, PESTLE encourages you to think about the wider environment and what might be happening now and in the future which will either benefit or be of disadvantage to the organization, individual etc
Think of it as a radar which picks up trends and developments in the external environment which can be used to inform longer term planning and strategy making