SWOT and Advertising types/forms Flashcards
What is SWOT analysis
a study to identify internal strengths and weaknesses, as well as its external opportunities and threats.
What does the S in SWOT stand for?
Strengths
What does the W in SWOT stand for?
Weaknesses
What does the O in SWOT stand for?
Oppotunties
What does the T in SWOT stand for?
Threats
What assessment do S and W fall under
Internal assessment
What assessment do O and T fall under
External Assesment
What is the importance of advertising time slots?
Important for accessing a certain demographic (eg. 9am-3pm are predominately going to be the stay at homes, elderly or unemployed)
What are some of the different forms of advertising?
Product placement in movies/TV for subconscious advertisements
Branding aka the use of logos and slogans
Celeb endorsement used for their wide range and influence
Guerrilla advertising for public attention (interactive billboards, flash mobs, cars with ads on them)
What are some techniques to target buyers?
Appealing to emotion A problem to a solution you didn't know you had Sex appeal Personification Word of mouth
What are the legal and ethical issues that advertisers face? Add more
False advertisement
Marketing to children
What are some disceptive techniques that companies are allowed to use?
Fine print that is too small to read Before and after ads Tests and surveys that aren't backed Country of origin Packaging Special offers
What are some examples of anti-competitive conduct
Cartel conduct is where businesses agree to act together instead of competing against each other Anti-competitive agreements Misuse of marketing power Exclusive dealing Resale price maintenance Mergers
What does SUGS stand for?
Selling
Under the
Guise of a
Survey
What is SUGing
Where you are approached to fill out a survey and then sold a product
