SWOT analysis

Question 1

Strengths of the industry?

Answer 1

tradition based
sound agricultural systems
high quality product
lack of exotic diseases/good quarantine

Question 2

Weaknesses of the industry?

Answer 2

tradition based
diverse -lack of unity
lack of regulation
lack of formal training

Question 3

opportunities in the industry?

Answer 3

tourism
leisure
education
export of animals & expertise
entertainment

Question 4

threats to the industry? examples?

Answer 4

environmental issues (water pollution, land degredation)
welfare “ (ethical use e.g. racing, whips, is not productive but for pleasure)
urbanisation (lack of knowledge, lack of land, anthropomorphism)
misinformation (peta, traditions)
export of quality horses & expertise

Question 5

Horse was historically used for?

Answer 5

draught & work animal

Question 6

modern horse is used for?

Answer 6

companion & leisure animal