SWOT Analysis Flashcards
is a strategic planning technique that provides assessment tools (used to perform external and internal audits).
SWOT Analysis
A _______________ is an essential part of the strategic planning process.
scan of the internal and external environment
Opportunities and Threats that could significantly benefit or harm an organization in the future.
Economic
Social
cultural
demographic
environmental
—————
Political - relations in LGU, national, outside the country
legal
Governmental
Technological, and
competitive trends and events
provides information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates.
SWOT Analysis
are largely beyond the control of an organization.
Opportunities and threats
Underserved markets for specific products /services
Few competitors in your area
Emerging needs for your products or services
Press/media coverage of your company
Opportunities
– everything that poses a risk to either your organization itself or its likelihood of success or growth.
Emerging competitors
Changing regulatory environment
Negative press/media coverage
Changing customer attitudes toward your organization.
Threats
Population changes by race, age, and geographic area
Regional changes in tastes and preferences
Number of marriages
Number of divorces
Number of births
Number of deaths
Immigration and emigration rates
Social Security programs
Life expectancy rates
Per capita income
Social media pervasiveness
Attitudes toward retirement
Energy conservation
Attitudes toward product quality
Attitudes toward customer service
Pollution control
Attitudes toward foreign peoples
Energy conservation
Social programs
Number of churches
Number of church members
Social responsibility issues
Key Social, Cultural, Demographic, and Natural Environmental Variables
Environmental regulations
Number of patents
Changes in patent laws
Equal employment laws
Level of defense expenditures
Unionization trends
Antitrust legislation
USA vs. other country relationships
Political conditions in foreign countries
Global price of oil changes
Local, state, and federal laws
Import–export regulations
Tariffs
Local, state, and national elections
Political, Government, and Legal Variables
Shift to the service economy
Availability of credit
Level of disposable income
Propensity of people to spend
Interest rates
Inflation rates
GDP trends
Consumption patterns
Unemployment trends
Value of the dollar
Import/Export factors
Demand shifts for different goods and services
Income differences by region and consumer group
Price fluctuations
Foreign countries’ economic conditions
Monetary and Fiscal policy
Stock market trends
Tax rate variation by country
LGU policies
Organization of Petroleum Exporting Countries (OPEC) policies
Economic Forces
Things the organization lacks or do not have
Things your competitors do better than you
Resource limitations
Unclear unique selling proposition
Weaknesses
Things the organization does well
Qualities that separate you from your competitors / competitive advantage
Internal resources such as skilled, knowledgeable workers
Tangible assets such as intellectual property, capital, physical properties, technologies, etc
Strengths
are an organization’s controllable activities that are performed well or poorly. They arise in the:
Strengths and Weaknesses
They arise in the:
- Management – PLOCS
(Planning, Leading, Organizing, Controlling, and Staffing) - Marketing
(product/services, promotion, price,
place, people/partners, process, physical evidence)
(layout, packaging, branding, fixtures, signage, staff how they dress/act) - finance/accounting – accounting, budgeting
- Operations – People management, process management, financial management, marketing management, inventory (skills/materials)
- research and development- benchmarking, trainings, continuous improvement
