SWOT Analysis Flashcards
1
Q
What is SWOT
A
It is an analysis of an organization.
2
Q
SWOT analysis can be used to asses:
A
- A company (its position in the market)
- A product or brand
- A business idea
- A strategic option (entering a new market or launching a new product)
- A potential partnership
- An investment opportunity
3
Q
S - Strengths
A
- good employees
- Strong market share
- good product
- goodReputation
- New products and technologies
- Good financing
4
Q
W - Weakness
A
- Old equipment and technology
- Poor planning
- Reputation
- Poor management
- Poor products
- Minimal research and development
5
Q
O - Opportunity
A
- New markets
- Economy
- Poor competition
- Growth strategy
- New technology
6
Q
T - Threat
A
- New competitors
- Lack of resources (money)
- Government regulations/laws
- Competitor’s products
- Changing market preferences
