SWOT analysis Flashcards
1
Q
SWOT analysis definition
A
management technique used to identify a businesses strengths and weaknesses (both internal and external), as well as the opportunities and threats to which it will be exposed to.
2
Q
what does S stand for in SWOT
A
strengths
3
Q
what does W stand for in SWOT
A
Weakness
4
Q
what does O stand for in SWOT
A
opportunities
5
Q
what does T stand for in SWOT
A
Threats
6
Q
what are the 2 internal current factors in a SWOT analysis
A
- the strengths and weaknesses
in developing stratagies managers seek to build on strengths and eliminate their weaknesses
7
Q
what are the 2 external future factors in a SWOT analysis
A
- the opportunities and threats
in developing strategies managers seek to exploit their opportunities and protect against threats
8
Q
A
