SWOT analysis

Question 1

SWOT

Answer 1

Strengths
Weaknesses
Opportunities
Threats

Question 2

Strengths

Answer 2

Internal factors within a business that help achieve business objectives

Question 3

Weaknesses

Answer 3

Internal factors which prevent a business from achieving business objectives

Question 4

Opportunities

Answer 4

External influences which help achieve business objectives

Question 5

Threats

Answer 5

External factors which prevent achieving business objectives

Question 6

SWOT and strategic decisions

Answer 6

Formulate a strategy of growth and maximise opportunities
Compete and defend market threats
Improve and attack new markets or produce new products
Identify when to change and retreat