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Ai > Swot Analyse > Flashcards

Swot Analyse Flashcards

1
Q

What does SWOT stand for?

A

Strengths, Weaknesses, Opportunities, Threats

This is a strategic tool used for evaluating a company’s or project’s position.

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2
Q

What are the internal factors classified as Strengths in a SWOT analysis?

A
  • Kerneydelser og kompetencer
  • Økonomiske ressourcer
  • Brand og omdømme
  • Teknologiske fordele
  • Medarbejderkompetencer
  • Kundeservice
  • Produktportefølje
  • Effektive processer
  • Patenter og intellektuelle rettigheder
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3
Q

What are the internal factors classified as Weaknesses in a SWOT analysis?

A
  • Ressourcemangel
  • Ineffektive processer
  • Manglende kompetencer
  • Dårlig placering
  • Økonomiske udfordringer
  • Lang leveringstid
  • Begrænset markedsadgang
  • Forældede systemer
  • Dårlig skalerbarhed
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4
Q

What external factors are classified as Opportunities in a SWOT analysis?

A
  • Markedstendenser
  • Teknologisk udvikling
  • Økonomisk vækst
  • Nye kundesegmenter
  • Strategiske partnerskaber
  • Internationale markeder
  • Ændringer i forbrugeradfærd
  • Konkurrenters svagheder
  • Nye distributionskanaler
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5
Q

What external factors are classified as Threats in a SWOT analysis?

A
  • Lovgivningsændringer
  • Nye konkurrenter
  • Teknologisk disruption
  • Økonomiske kriser
  • Ændrede kundepreferencer
  • Leverandørproblemer
  • Politisk ustabilitet
  • Markedsmætning
  • Ressourceknaphed
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6
Q

What components are included in the Strategic Position of a SWOT analysis?

A
  • Øjebliksbillede af virksomheden
  • Konkurrencemæssig position
  • Markedsandel
  • Ressourceallokering
  • Strategisk retning
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7
Q

What are the steps involved in the Implementation Process of a SWOT analysis?

A
  • Dataindsamling
  • Stakeholder-involvering
  • Prioritering af faktorer
  • Handlingsplaner
  • Opfølgning og evaluering
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8
Q

What are the application areas of SWOT analysis at the company level?

A
  • Strategisk planlægning
  • Forretningsudvikling
  • Risikostyring
  • Markedsanalyse
  • Produktudvikling
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9
Q

What are the application areas of SWOT analysis at the project level?

A
  • Projektplanlægning
  • Risikovurdering
  • Ressourceallokering
  • Målsætning
  • Implementeringsstrategi
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10
Q

What are the Internal Analysis Tools used in SWOT analysis?

A
  • Regnskabsanalyse
  • Værdikædeanalyse
  • Marketingmix
  • Medarbejderundersøgelser
  • Kundetilfredshedsanalyser
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11
Q

What are the External Analysis Tools used in SWOT analysis?

A
  • Omverdensanalyse
  • Brancheanalyse
  • Markedsanalyse
  • Konkurrentanalyse
  • Samfundsøkonomiske prognoser
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12
Q

What components are included in the Action Plans of SWOT analysis?

A
  • Kortsigtede mål
  • Langsigtede målsætninger
  • Ressourcebehov
  • Ansvarsfordeling
  • Tidsplaner
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13
Q

What are the key aspects of Follow-Up in SWOT analysis?

A
  • Måling af resultater
  • Justering af strategi
  • Evaluering af indsatser
  • Dokumentation
  • Læringspunkter
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14
Q

What are the critical success factors for Internal Analysis in SWOT?

A
  • Objektivitet
  • Datakvalitet
  • Medarbejderinvolvering
  • Ledelsesopbakning
  • Ressourcetilgængelighed
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15
Q

What are the critical success factors for External Analysis in SWOT?

A
  • Markedsindsigt
  • Konkurrentforståelse
  • Trendsporring
  • Omverdensforståelse
  • Netværksrelationer
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16
Q

What are the steps in the Preparation phase of SWOT analysis?

A
  • Formålsdefinition
  • Teamsammensætning
  • Dataindsamling
  • Analysegrundlag
  • Tidsramme
17
Q

What are the steps in the Execution phase of SWOT analysis?

A
  • Systematisk analyse
  • Prioritering
  • Dokumentation
  • Validering
  • Konklusion
18
Q

What does ongoing evaluation in SWOT analysis involve?

A
  • Regelmæssig opdatering
  • Resultatmåling
  • Tilpasning af strategi
  • Kompetenceudvikling
  • Videndeling
19
Q

What are the aspects of Strategic Adjustment in SWOT analysis?

A
  • Markedstilpasning
  • Produktudvikling
  • Organisationsudvikling
  • Ressourceoptimering
  • Konkurrenceevne
20
Q

What are the components of Documentation in practical application of SWOT?

A
  • Analyseresultater
  • Handlingsplaner
  • Beslutningsgrundlag
  • Implementeringsplan
  • Evalueringsrapporter
21
Q

What are the elements of Communication in the practical application of SWOT?

A
  • Intern formidling
  • Ekstern kommunikation
  • Stakeholder-engagement
  • Rapportering
  • Vidensdeling
22
Q

What are the Future Perspectives associated with SWOT analysis?

A
  • Innovationsmuligheder
  • Vækstpotentiale
  • Markedsudvikling
  • Teknologisk udvikling
  • Organisatorisk udvikling
23
Q

What aspects are included in Risk Management within SWOT?

A
  • Forebyggende tiltag
  • Beredskabsplaner
  • Krisehåndtering
  • Scenarieplanlægning
  • Kontinuitetsplanlægning

Ai (2 decks)

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