SWOT

Question 0

PESTLE?

Answer 0

Political, economic, sociological, technological, legal & environmental

Question 1

Define SWOT?

Answer 1

Strengths
Weaknesses
Opportunities
Threats

Question 2

Pestle = external

Answer 2

External = no control!!

Outside of the business

Question 3

Political

Answer 3

Actual & Potential political pressure ✏️

What’s happening politically?

Enforcement from Central, regional & local governments

Directives from EU

Question 4

Economic

Answer 4

Micro & Macro Pressures

Changes in interest rates
Exchange rates
Employment levels - charge more or less for products
Recession in trade cycle = reduced prices

Question 5

Sociological

Answer 5

Impact on the way people live & behave in society!!
What’s occurring?
Population growth, age, career, attitudes, safety, global warming!!
Lifestyles, social behaviour, unemployment & employment levels (more&less

Question 6

Technological

Answer 6

Actual & New emerging technologies

Pressure for business who can’t afford it!! Disadvantage

Developments in tech

Question 7

Legal

Answer 7

Existing or forthcoming legislation likely to affect the product!!

Question 8

Environmental

Answer 8

Issues local, regional, national & international

Question 9

Advantages

Answer 9

Simple framework to follow

Simple & allows you to understand the wider environment

Question 10

Disadvantages

Answer 10

To be effective it has to be updated regularly
Time consuming
Pace of change 24/7 - hard to spot problems
Too much data = overload
Based on assumption - not true??

Question 11

Internal influence - influences WITHIN the business

Answer 11

Influence marketing decisions!

Judgements are made to how important each of them are to affect the business/success!!

Question 12

Corporate strategy

Answer 12

The way the business has chosen to run itself to meet its long term aims & objectives!!

Question 13

External - outside of the business = no control ⛔️⛔️

Answer 13

Customer & consumer
Buy. Use.

Customer = distributor who operates between business & consumer

To understand

Question 14

Competition = external ⛔️

Answer 14

Direct

Question 15

Indirect competition

Answer 15

Less easy to mange!
Form of competition to the way we spend our money!

Left with disposable income and indirect completion want you to spend it!!

Question 16

Disposable income

Answer 16

Is the amount of money a user has left after statutory dedications & substational living costs!

Question 17

Distribution

Answer 17

Supply chain

Primary
Secondary
Tertiary

Question 18

External influences that affect performance of organisations

Answer 18

Legislation
Competition 
Price war 
Government taxes 
Minimum wage
Interest rates 
Quality
Disposable income 
Education

Question 19

Why manage influences?

Answer 19

Keep workers happy ☺️

Helps meet business objectives

Question 20

PLC

Answer 20

Development 
Introduction 
Growth 
Mature
Decline

Question 21

Boston matrix

Answer 21

A means of analysing products & informing decision making

Question 22

Stars ⭐️

Cash cows

Question 23

Diagram

Answer 23

Market growth
High Question ? Stars

Low Dogs Cash cows

         Low.                    High  
                                 Market share

Question 24

Stars ⭐️

Question 25

Cash cows

Answer 25

High market share Low growth markets Maturity stage

Question 26

Dogs

Answer 26

Low growth market Declining/low markers share Negative cash flow Large sums of money to support

Question 27

Question marks

Answer 27

Low market share in a high growth market Needs money to develop it Negative cash flow Future potential?

Question 28

Question marks

Answer 28

Products that have just been launched Many products fail to move beyond this phase! Could progress but would require a lot of financial commitment!

Question 29

stars ⭐️

Answer 29

Successfully reached the growth stage in the life cycle!! require lots of financial support

Question 30

Cash cows

Answer 30

Maturity stage!! High market share

Question 31

Dogs

Answer 31

Products in decline Low market share Negative cash flow Usually disposed of!!!

Question 33

DIGMD

Answer 33

``` Daisy Is Gay Mai Bow ``` ``` Develop Introduction - QM Growth - stars Maturity - cash cows Decline - dogs ```

Question 34

Strategic Decision

Answer 34

Long Term!!! Major decision for any business

Question 35

Tactical Decision

Answer 35

Short Term!!!

Answer 36

Question mark - chocolate bar Dog - CD player Star - iPhone Cash cow - cadburys/baked beans

Question 37

Tactical & Strategic

Answer 37

Tactical - short term 1 day to 1 year | Strategic - longgg term 1 year to 5 years

Question 38

SWOT

Answer 38

``` S&W = internal O&T = external ```

Question 39

Strengths

Answer 39

Advantages of idea USP Resources available Strengths in MM

Question 40

Weaknesses

Answer 40

``` Disadvantages of idea Competitive weakness Financial weakness Vulnerabilities Weaknesses within MM ```

Question 41

Opportunities

Answer 41

``` Market developments Competitors weaknesses Technological developments New markets Business & product developments ```

Question 42

Threats

Answer 42

Legislation & gov guidelines | Environmental affects

Question 43

PESTLE

Answer 43

Improve PESTLE

Question 44

SWOT & PESTLE

Question 45

Micro-environment

Answer 45

Microwave = direct!! Factors that impact directly upon a business! Market environment & internal environment

Question 46

Market Environment

Answer 46

Involves nature of market & groups of stakeholders who are served/impacted by business!! Market environment = consumers, distributors, suppliers, competitors & public interest groups Consumers =