Supply, Demand and the demand theory Flashcards
What is meant by the term Demand
Demand is the quantity of a good/service a consumer is willing and able to buy over a given time period at a given price
What is stated by the Law of demand
The law of demand states that there is an inverse relationship between the price and quantity demanded explaining the downwards slope on the demand curve
What effects explain the inverse relationship of the demand curve
The income effect
The substitution effect
What is meant by the income effect
the income effect is When prices increase our paychecks cannot stretch as far (our purchasing power of our incomes falls) so we are less willing and able to buy the same quantity of a good/ service as we could before
What is meant by the substitution effect
the substitution effect occurs when prices go up and alternatives become more price competitive leading to consumers switching their consumption to alternatives
What are the determinants of demand?
- Population
- Advertising
- Substitutes
- Income
- Fasion/tasye
- Interest rates
- Complements price
PASIFIC
What are the determinants of elasticity of demand
- Substitutes
- percentage of income
- Luxury/ necessity
- Addictive
- Time period
What happens when price is elastic
Price increase results in a proportionally greater quantity demanded decrease
Price decrease causes a proportionally greater revenue increase
What happens when price is inelastic
Price increases results in a proportionally greater revenue increase
Price decrease results in a proportionally less revenue increase
What is meant by PED
PED is the responsiveness of quantity demanded given a change in price
How do we calculate PED
%change in quantity/% change in price
What is the elasticity if PED>1
elastic
What is the elasticity if PED<1
inelastic
What is the elasticity if PED=0
Perfectly price inelastic
What is the elasticity if PED=infinity
Perfectly price elastic
what happens if elasticity is +or- 1
Unitary price elastic
what is meant by being “unitary price elastic”
When price is increased by x%
Demand falls by x% so revenue remains constant
What is meant by YED
YED is the responsiveness of quantity demanded given a change in income in a given time period
How do we calculate YED
% change in QD/ % change in income
What does it mean if YED is positive
If YED is positive it means we have a normal good
What does it mean if YED is negative
If YED is negative it means we have an inferior good
What is meant by the term normal good
A normal good is when demand increases as incomes increase
What is meant by an inferior good
An inferior good is when demand increases when income decreases
What are the two types of normal good
- Normal luxury
- Normal necessity