Supply Chain and Channel Management

Question 1

Supply Chain

Answer 1

A set of three or more companies directly linked to one or more of the upstream or downstream flows of products, services, finances, and information from a source to a customer

Question 2

Downstream Flow

Answer 2

The movement of goods (and other things like information, promotion, etc.). from a source toward intermediaries and the final customer in a supply chain

Question 3

Upstream Flow

Answer 3

The movement of payment (and other things, like information, returns, etc.) from the customer toward intermediaries and the original source in a supply chain

Question 4

Direct Marketing Channel

Answer 4

Marketing channel in which products travel directly from the producer to the consumer

Question 5

Indirect Marketing Channel

Answer 5

Marketing channel in which supply chain intermediaries, such as wholesalers, distributors, and retailers, are a part of the product’s sale and delivery

Question 6

Retailer

Answer 6

A company that purchases and resells products to consumers for their personal or family use

Question 7

Wholesaler

Answer 7

A firm that buys large quantities of goods from various producers or vendors, warehouses them, and resells to retailers

Question 8

Distributor

Answer 8

A firm that buys noncompeting products, warehouses them, and resells them to retailers or directly to end users