Supply and Demand Flashcards
Law of demand
Price up, demand down Price down, demand up
Describe the demand curve
Downwards sloping and shows inverse relationship between price and quantity demanded
Diminishing law of marginal utility
As an extra unit of good is consumed, the benefit from consuming the good falls (MU falls) hence consumers are willing to pay less for it.
Demand
The quantity of a good or service the consumer is willing and able to buy at a given price during a given time period
Movement along demand curve
Price does not shift the demand curve but moves it along.
- Contraction of demand- Price up, demand down
- Expansion of demand- Price down, demand up
Factors that shift the demand curve
1.Population 2.Income 2.Related goods (substitutes or complements) 4.Advertising 5.Tastes/fashion 6.Expectations 7.Seasonality (weather)
Demand
Population
The larger the populaton, the higher the demand
Demand
Income
More disposbale income means consumers can afford more goods, so demand increases
Demand
Related goods
Substitiutes- If price of sub falls, the price of the orignal goods will also fall because consumers switch to the cheapest option.
Complements- If price of strawberries increase, the demand for cream will decrease because fewer will be buying strawberries hence fewer people will be buying cream
Demand
Advertising
Increases consumer loyalty to the good and increases demand
Demand
Tastes and Fashion
Taste changes depending on consumer
e.g. Demand for books may fall if consmers prefer to read books on the kindle
Demand
Expectations
If future price increases.
e.g. A commodity like gold may be brought due to speculative reasons, if you think the price might go up in the future you are more likely to buy more of it now
Demand
Seasonality
Demand changes accorinding to the season.
e.g. In the summer, the demand for sun cream and ice cream increase
Which direction does P.I.R.A.T.E.S shift the demand curve?
To the right
What causes a fall in demand?
- Lower disposable income= consumers have less money to spend, so demand decreases.
- Decline in the popularity of a good= consumers dislike the product so demand decreases