Supply and Demand Flashcards
What do we assume about firms or seller
They aim to seek maximum profit
What do we assume about households or consumers
They seek to gain maximum happiness or utility
What is the formula for Profit which is denoted by pi
Pi = TR (total revenue) - TC (total cost)
TR = unit price x quantity
What is the law of demand
A the quantity demanded increases the price decreases
Describe why the law of demand is true
Income effect - something gets more expensive and must be brought then you get poorer as you are using more income on the same thing
Substitution effect - as one thing gets more expensive a rival product is chosen as it is now cheaper
What makes the demand curve shift
Decrease in demand shift to the left
Increase in demand shifts to the right
List the causes of a shift in demand
Income rising means people are more willing to pay for stuff
Price of a substitute rising will shift the curve right
Price of a complement rising shifts left
If tastes change and a product becomes more desirable the curve shifts right
What is law of supply
The quantity supplied increases as the price increases
What makes the supply curve shift
Decrease in supply shifts curve left
Increase in supply shifts curve right
What are some causes of shift in supply
Input prices - shifts left if the minimum price sellers are willing to accept increases
Technology - shifts right when technology means products can be made cheaper
Random shocks - shifts to the left if there is an unpredictable shortage
Number of sellers - shifts right as more sellers means more can be produced at a given price