Supp Exam Flashcards
What is lobbying
Is a process of exerting influence on governments so that something will alter or bring about change in favour of an organisation or individual
E.g lobbying for an appeal of legislation/ code of conducts/ pay
Internal communication type (4)
Vertical (communications between employees on different levels)
Downward (communications from managers/ leaders to employees)
Upward ( communication from employees to managers)
Horizontal (communication between the individuals on the same level)
Internal com- What employees want
Job responsibilities
Performance feedback
Individual needs
Work unit objectives/results
Visions missions and values
Empowerment
Why communicate ?
Sets agendas
Encourage engagement - motivation - success
AIDS retention
Better performance
Corporate information and communication systems
The broadcasting of corporate decisions and developments to all employees across the organisation
Strategic planning - why?
Encourages the organisation to think through how it’s survival is dependant on developing and maintaining relationships especially in an environment of change
Eg Covid restrictions constantly changing
Strategic planning - what?
Is a means of establishing the purpose of the organisation
Is central to success and it engages all levels of the organisation and it serves as a motivating force
Strategic planning - developing one
Based off how the company is currently perceived (reputation) and how it is wanted to be seen (vision)
Identifies possible course of action
Eg Programs and campaigns
Strategic planning - campaign plan
Strategic intent Define objectives Identify and prioritise target audiences Identify themed messages Develop message style Develop media strategy style Prepare the budget
Strategic planning - communication strategy
Lays out the direction of the organisation and describes the activities it will undertake to strengthen or maintain the reputation it has amongst its stakeholders
Messaging styles - orientations
Functional
Symbolic
Industry
Messaging styles
Themed messaging are developed to transmit to stakeholders that can emphasise an aspect of the organisation - what the organisation wants to be associated with
Themed messaging emphasises an organisations strategic intend / Vision
Political campaign - stages
Preliminary - issues they support. Who and what they are representing
Nomination - interested in the level of media coverage received
Attack - mobilisation against opponents
Regroup/deliver - undertaking pr evaluation processes
Political campaign - evaluation
Formative - assesses the motivation for the existence of the campaign
Process - content and textual analysis of all media matter
Summative - was it adequately planned. Did it reach required stakeholders. Was objectives reached
Evaluation of votes and campaign responses
Financial PR
Helps promote the way money can be used
Communicates between business and stakeholders
Financial PR - skills
Read avidly
Study broadly
Attend training courses
Know relevant rules/laws of your particular market
Become financially literate
Issues management - Environmental scanning (DSTEP)
Is a broad anlayis of those factors that are expected to have an impact on the organisation and its operations DEMOGRAPHIC ECONOMIC SOCIAL TECH ECO POLITICAL
Issue management - define an issue
Concerns about organisations issues
Involve a point of conflict in opinions and judgements of the organisation
An unsettled matter
Issue management - response strategies
Buffering strat - stone walling the issue
Bridging strat - involves organisations being open to change
Advocacy strat- changing stakeholder expectations And public opinions
Thought leadership - being proactive
Issue management - crisis characteristics
Highly ambiguous situation
Low probability of occurring
Short time frame
Usually a surprise to stakeholders
Create need for decisions
Crisis life cycle
Prodromal or signal detection - mass media
Preparation or probing - mass media focusing on one trigger theme
Acute/containment -
Chronic or learning
Resoluatikn or recovery
Crisis typology
Natural disasters
Malevolution
Human breakdown
Technological damage
Challenges
Mega damages
Organisational misdeed
Workplace violence
Rumour crisis
Crisis communication strategies - non exisitenxe
Denial
Clarification
Attack and intimidation
Crisis communication strategies - distance
Excuse
Downplay
Crisis communication strategies- association
Bolstering
Transcendence
Crisis communication strategies - suffering
Victimisation
Crisis communication strategies - acceptance and accommodation
Full apology
Remediation
Repentance
Rectification
Types of stakeholders
Primary
Secondary
Contractual
Community
Corporate visual branding
Contributes to reputation using 5 reputation dimensions
Visibility Authenticity Distinctiveness Consistency Transparency
Corporate brand identity
A tool kit whjxh is used to evaluate the development of the brand and whether the organisation is achieving its strategic goals
Vision and culture
Culture and images
Vision and image
Reputation
Consists of familiarity with the brand
Being known for something
Favourability
