Supp Exam

Question 1

What is lobbying

Answer 1

Is a process of exerting influence on governments so that something will alter or bring about change in favour of an organisation or individual

E.g lobbying for an appeal of legislation/ code of conducts/ pay

Question 2

Internal communication type (4)

Answer 2

Vertical (communications between employees on different levels)

Downward (communications from managers/ leaders to employees)

Upward ( communication from employees to managers)

Horizontal (communication between the individuals on the same level)

Question 3

Internal com- What employees want

Answer 3

Job responsibilities

Performance feedback

Individual needs

Work unit objectives/results

Visions missions and values

Empowerment

Question 4

Why communicate ?

Answer 4

Sets agendas

Encourage engagement - motivation - success

AIDS retention

Better performance

Question 5

Corporate information and communication systems

Answer 5

The broadcasting of corporate decisions and developments to all employees across the organisation

Question 6

Strategic planning - why?

Answer 6

Encourages the organisation to think through how it’s survival is dependant on developing and maintaining relationships especially in an environment of change

Eg Covid restrictions constantly changing

Question 7

Strategic planning - what?

Answer 7

Is a means of establishing the purpose of the organisation

Is central to success and it engages all levels of the organisation and it serves as a motivating force

Question 8

Strategic planning - developing one

Answer 8

Based off how the company is currently perceived (reputation) and how it is wanted to be seen (vision)

Identifies possible course of action

Eg Programs and campaigns

Question 9

Strategic planning - campaign plan

Answer 9

Strategic intent 
Define objectives 
Identify and prioritise target audiences 
Identify themed messages 
Develop message style 
Develop media strategy style 
Prepare the budget

Question 10

Strategic planning - communication strategy

Answer 10

Lays out the direction of the organisation and describes the activities it will undertake to strengthen or maintain the reputation it has amongst its stakeholders

Question 11

Messaging styles - orientations

Answer 11

Functional
Symbolic
Industry

Question 12

Messaging styles

Answer 12

Themed messaging are developed to transmit to stakeholders that can emphasise an aspect of the organisation - what the organisation wants to be associated with

Themed messaging emphasises an organisations strategic intend / Vision

Question 13

Political campaign - stages

Answer 13

Preliminary - issues they support. Who and what they are representing

Nomination - interested in the level of media coverage received

Attack - mobilisation against opponents

Regroup/deliver - undertaking pr evaluation processes

Question 14

Political campaign - evaluation

Answer 14

Formative - assesses the motivation for the existence of the campaign

Process - content and textual analysis of all media matter

Summative - was it adequately planned. Did it reach required stakeholders. Was objectives reached

Evaluation of votes and campaign responses

Question 15

Financial PR

Answer 15

Helps promote the way money can be used

Communicates between business and stakeholders

Question 16

Financial PR - skills

Answer 16

Read avidly

Study broadly

Attend training courses

Know relevant rules/laws of your particular market

Become financially literate

Question 17

Issues management - Environmental scanning (DSTEP)

Answer 17

Is a broad anlayis of those factors that are expected to have an impact on the organisation and its operations 
DEMOGRAPHIC 
ECONOMIC 
SOCIAL 
TECH
ECO 
POLITICAL

Question 18

Issue management - define an issue

Answer 18

Concerns about organisations issues

Involve a point of conflict in opinions and judgements of the organisation

An unsettled matter

Question 19

Issue management - response strategies

Answer 19

Buffering strat - stone walling the issue

Bridging strat - involves organisations being open to change

Advocacy strat- changing stakeholder expectations And public opinions

Thought leadership - being proactive

Question 20

Issue management - crisis characteristics

Answer 20

Highly ambiguous situation

Low probability of occurring

Short time frame

Usually a surprise to stakeholders

Create need for decisions

Question 21

Crisis life cycle

Answer 21

Prodromal or signal detection - mass media

Preparation or probing - mass media focusing on one trigger theme

Acute/containment -

Chronic or learning

Resoluatikn or recovery

Question 22

Crisis typology

Answer 22

Natural disasters

Malevolution

Human breakdown

Technological damage

Challenges

Mega damages

Organisational misdeed

Workplace violence

Rumour crisis

Question 23

Crisis communication strategies - non exisitenxe

Answer 23

Denial
Clarification
Attack and intimidation

Question 24

Crisis communication strategies - distance

Answer 24

Excuse

Downplay

Question 25

Crisis communication strategies- association

Answer 25

Bolstering

Transcendence

Question 26

Crisis communication strategies - suffering

Answer 26

Victimisation

Question 27

Crisis communication strategies - acceptance and accommodation

Answer 27

Full apology
Remediation
Repentance
Rectification

Question 28

Types of stakeholders

Answer 28

Primary
Secondary

Contractual
Community

Question 29

Corporate visual branding

Answer 29

Contributes to reputation using 5 reputation dimensions

Visibility 
Authenticity 
Distinctiveness 
Consistency 
Transparency

Question 30

Corporate brand identity

Answer 30

A tool kit whjxh is used to evaluate the development of the brand and whether the organisation is achieving its strategic goals
Vision and culture

Culture and images

Vision and image

Question 31

Reputation

Answer 31

Consists of familiarity with the brand
Being known for something
Favourability