Super.Human

Question 1

compassion fatigue

Answer 1

can be caused by a long advertisement with multiple examples of suffering of too many adverts in an acute time frame.

Question 2

sound in super. Human

Answer 2

there’s no voiceover instead there’s a realistic portrayal of the athletes daily lives. they use diegetic sounds to create a more realistic point of view.

Question 3

camera angles in super. Human

Answer 3

the ad uses a mixture of long shots and close ups. the close ups help to catch the athletes true emotions.

Question 4

Enigma codes - Barthes

Answer 4

an editing technique in which the camera shows only some of the narrative, leaving the audience with a sense of mystery as to where the narrative will go next.

Question 5

action codes - Barthes

Answer 5

actions in the narrative that tip off the viewer about what to expect as the narrative progresses.

Question 6

symbolic codes - Barthes

Answer 6

cultural symbols embedded in the mise en scene.

Question 7

semantic code - Barthes

Answer 7

any element in a text that suggests a particular or additional meaning by way of connotation which the story suggests

Question 8

Referential codes - Barthes

Answer 8

indicates anything in the text which refers to an external body of knowledge, such as scientific, historical and cultural knowledge.