Sunny Prestatyn - context

Question 1

What is the relevance of this type of poster to the 1950s?

Answer 1

-Use of images of alluring women to promote holiday destinations and products was common in Britain after WW2.

Question 2

Why were images of alluring women used to promote holiday destinations and products?

Answer 2

-men were possibly the
primary target of advertisers as they were seen as the
major earners and providers with disposable income.

-potential for casual sexual encounters was considered part of the holiday package.

-It was assumed that women could identify with a pleasant location via identification with another woman who was probably more attractive than them, and of a physical type that they aspired to be themselves.

Question 3

What were Larkins views towards women (revealed in his biography)?

Answer 3

revealed Larkin to be a casual misogynist with an enthusiasm for pornography.

Question 4

When was it written?

Answer 4

1962

Question 5

Why were these posters used for advertising in the 1950s?

Answer 5

-No internet.
-Men were the main bread-winners, appeals to the male gaze.
-Gradual decline of english sea-side resorts.
-More people going abroad.