summer exam Flashcards

1
Q

› USC:

A

universal social charge

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2
Q

› CRM:

A

customer relationship management

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3
Q

› SMART:

A

specific, measurable, agreed, realistic, timed

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4
Q

› SWOT:

A

strengths, weaknesses, opportunities, threats

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5
Q

› USP:

A

unique selling point

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6
Q

› VAT:

A

Value Added Tax

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7
Q

› USC:

A

Universal Social Charge

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8
Q

› PRSI:

A

Pay Related Social Insurance

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9
Q

› CGT:

A

Capital Gains Tax

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10
Q

› CAT:

A

Capital Acquisitions Tax

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11
Q

› CPI:

A

Consumer Price Index

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12
Q

› FDI:

A

Foreign direct investment

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13
Q

› NTMA:

A

National Treasury Management Agency

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14
Q

› GDP:

A

Gross domestic product

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15
Q

› GNP:

A

Gross national product

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16
Q

› ASAI:

A

advertising standards authority for Ireland

17
Q

AIDA:

A

A- attention
I- interest
D- desire
A- action

18
Q

Marketing mix - the 4 P’s:

A

› Product
› Price
› Place
› Promotion