Summative Test 1 [Week 1-3] Flashcards
“Entrepreneur” was derived from the ____ verb _______, which mean “to ______”
French, “enterprendre”, undertake
The enterprise is created by an entrepreneur and the process is called ______
Entrepreneurship
refers to the concept of developing and managing a business venture to gain profit by taking several risks in the corporate world.
Entrepreneurship
A person who organizes and operates a business or business, taking on greater that normal financial risks in order to do so
Entrepreneur
They are innovators willing to take risks and generate new ideas to create unique and potentially profitable solutions to modern-day problems
Entrepreneur
This means that one of the benefits an entrepreneur gets is to develop his managerial skills
Development of Managerial Capabilities
Which means that because of entrepreneurship many organizations will exist
Creation of Organizations
This means that entrepreneurship can lift up the economic status of an individual
Improving Standard of Living
This means that not only the life of the entrepreneur is improved but also the society where the business is located
Means of Economic Development
These entrepreneurs have the ability to think newer, better, and more economical ideas of business organization and management
Innovative Entrepreneurs
These entrepreneurs are people who follow the path shown by innovative entrepreneurs
Imitating Entrepreneurs
These types are skeptical about the changes to be made in the organization
Fabian Entrepreneurs
These types are skeptical about the changes to be made in the organization
Fabian Entrepreneurs
“a person who lives on the labor of others”
Drone Entrepreneurs
Social entrepreneurs drive social innovation and transformation in various field including education, health, human rights,
workers rights, environment and enterprise development.
Social Entrepreneurs
• Initiative
• Proactive
• Problem Solver
• Perseverance
• Persuasion
• A planner
• Risk-taker
Personality Factors
• Political
• Climate
• Legal system
• Economic conditions
• Social conditions
• Market situations
Environmental Factors
• Self-Motivation
• Understand what you offer
• Take risks
• Know how to network
• Basic money management skills and
knowledge
• Flexibility & Passion
Characteristics of Successful Entrepreneur
Is the marketing copy used to describe a product’s value proposition to potential customers. A compelling product description provides customers with details around features, problems they solve and other benefits to help generate a sale.
Product Description
• What are his/her interests, generally
• How would this person be interested in your product, specifically?
• What features or benefits would interest this person the most?
Know who your target audience is
The content of your product should convince the potential
Focus on the Product Benefits
Who originally made this product?
• What inspired you to make this product?
• How this product be vital in the buyer’s day to day life
Tell the Full Story
• The product description uses natural language that you might use in real conversation with a friend
• Tone sounds natural and it is in line with the general tone of the brand overall
Use natural language and tone