summa 1 Flashcards
what is communication?
it is a process of sharing or conveying message of information from on e person to another within and across channels, context, media and culture
a systematic process which individuals interact through symbols to create and interpret meaning.
communication
what is the nature of communication
- it is a process
- it occurs between 2 or more people, a speaker and a receiver.
- it can be written or spoke,words,actions or both spoken words and non-verbal actions
what is the process of communication
1.the speaker generates an idea
2.the speaker encodes an idea or converts it into actions or words or both.
3.the speaker transmits the message
4.the receiver gets the message
5.the receiver decides or analyze the message
6.the receiver sends a feedback to the speaker.
communication is in a what?
a process and in a cycle
why is it in a cycle?
it is bc after the speaker transmits the message, the receiver will try to give feedback which now makes the receiver the speaker and the speaker the receiver and so on and so forth
communication functions to control behavior,clarifies,duties,responsiveness, thereby permitting control
to control
communication motivated or encourages people to live better
to motivation
communication allows individuals to interact with other
social interaction
communication facilitates people’s expression of their feelings and emotions, permits the expression of feelings and statisfaction of social needs
emotional expression
communication functions to convey information and to provide information needed for making decisions
information dissemination
this model represents communication as an ORATOR to a large audience
Aristotle Model of Communication
sender ➡️ receiver
message
Aristotle Model of Communication
speaker plays an important role
Aristotle Model of Communication
“who says what in which channel to whome with what effect?”
harold laswells’ model of communication
he use of medium is very crucial in this model
harold laswells’model of communication
who?➡️what?➡️ channel ➡️whom?➡️effet
harold laswells’ model of communication
list 6 things to remember to be a good orator
content
manner of delivery
pathos (emotional)
logos (reason)
ethos (credible/credibility)
arguments
it depicts communication as a linear or a one-way process
Shannon and Weaver model of communication
it is known to be the mother of all communication models
Shannon and Weaver model of communication
this model introduced noise as a part of a communication
Shannon and Weaver model of communication
noise maybe in:
static
unusual weather conditions
electronic equipments that interferes with the signal
environment phenomenon
infosource➡️transmitter➡️channel ➡️
message signal rcvd signal
receiver ➡️ destination ⬆️
mesaage noise source
Shannon and Weaver model of communication
date when Shannon and Weaver model of communication was released or made
1949
date when Wilbur Schramm model of communication was released or made
1954
if there is no commonality in the sender and the receiver’s field of experience,then,the communication does not take place
Wilbur Schramm model of communication
an individual’s knowledge, experience,and cultural background also play an important role in communication
Wilbur Schramm model of communication
it allows interaction
Wilbur Schramm model of communication
in this model, communication becomes a continuous process of message and feedback
Wilbur Schramm model of communication
Field Of Experience Field of Experience sender|encoder ➡️signal➡️ decoder|receiver
⬆️ ⬆️ ⬇️
noise
↖️ feedback ↙️
Wilbur Schramm model of communication
the model identifies controlling factors for the major elements of communication (source,message,channel, and receiver)
David Berlo’s Model of Communication
What does SMCR means?
sender
message
channel
receiver
what qualities does the receiver and sender would have commonalities with?
communication skills,
attitudes,
knowledge,
social system,
culture.
what does message should have? according to David Berlo
content
elements
treatments
structure
code
what are the channels according to David Berlo
hearing
seeing
touching
tasting
smelling
it is a model of the ingredients of communication
David Berlo’s Model of Communication