Successful restaurant Flashcards
3 dimensions of a business analysis .
- Environment:
- Market:
- Company:
3 steps to develop a concept.
- Environment: O () T ()
- Market: S () W () O () T ()
- Company: S () W ()
3 perspectives of the environmental analysis.
7 perspectives of the market analysis.
SBF
Strategic Business Field - defines our customers for the business
SBU
Strategic Business Unit .What type of feed we are going to sell to the customer
strategic customer.
Positioning the product
For existing companies and products:
- BCG Portfolio
- Positioning Cross
For new companies and products:
- GE-McKinsey Portfolio
- Positioning Cross
BCG
for exicting
McKinsey Portfolio
for new companies
cross positioning.
12 perspectives of the company analysis.
- Structure of a Culinary Organization
- Leadership & Personnel
- Interior (Front of the House)
- Production
- Research and Development
- Ability of Innovation
- Know-How Analysis
- Synergy Potentials
- Inventory, Storage, Purchasing and Logistics
- Financial Analysis
Conclusion of an analysis with SWOT & TOWS Matrix.
- The TOWS Matrix is used as the preliminary to define a corporate vision, mission, corporate values and goal.
- Since all points and perspective of a problem are summarised in the TOWS Matrix, it can also be used as a useful tool to solve many problems within a company.
- Therefore, the TOWS Matrix can also be used for designing a menu as an effective tool. (Targeted Market segment, type of menu, style of service, etc.)
Vision and Mission of a corporation.
- A vision is your final destiny of achievement
- The Mission is the mean to reach the vision
Major stakeholders (2)
Environment: Characteristics
- They are continuously changing;
- They affect everybody.
- no financial interest in the business.
- tremendous impacts on the business
stakeholders. characteristics
- They are usually not changing very fast.
- have a regional impact.
- They do have a direct financial interest in the business.
- They are usually negotiable.
Questions regarding to the Business Branch
- Current & Future Attractiveness of the Branch
- Size & Growth & development of the Branch
- Structure of the Branch and the Customers.
- Unemployment & Employment Competition
- Development within the Branch
- Instruments of Competition
- Branch Orientation (Technology, Customers, Innovation, Procedures, Products)
- Safety within the Branch (Entrance Barriers, Possibilities for substitutions)
Questions regarding to the Competitors
- Structure of Market of the Competitors
- Strengths & Weaknesses of the Competitors
- Strategies of the Competitors
- Positioning & Range of Products of the Competitors
- Product Politics & Price Range of the Competitors
- Distribution of the Competitors
- Promotions of the Competitors
- Advertisement of the Competitors
- Structure of the Competitors costs.
Influencers. characteristics
- not changing very fast.
- a regional impact.
- They do not have a direct financial interest in the business.
- an important impact on the purchasing.
- We can negotiate with them.
