Subject Terminology

Question 1

Synergy

Answer 1

When each form of marketing works together to do something.

A poster, VHS and trailer all working together in synergy to advertise.

Question 2

Brand Identity

Answer 2

Helps to build brand recognition

* James Bond played by Roger Moore
* Bond’s suit
* 007
* Golden gun prop

Question 3

Intertextuality

Answer 3

When one media text references another.

E.g. ‘The Simpsons’ referencing ‘Mary Poppins’

Question 4

Where you buy the tickets for a film

Box Office

Answer 4

The amount of money that the film made from cinema tickets (often for the opening weekend).

Question 5

Convergence

Answer 5

The merging of mass communication outlets using multiple platforms

E.g. You can watch a film on your phone

Question 6

Distribution

Answer 6

The 5th stage to film making which involves marketing and releasing the film to cinemas and streaming services.

Question 7

Production Company

Answer 7

The company who produces the film and handles the budget/finance.

Question 8

Conglomerate

Answer 8

A conglomerate is a big company which owns a lot of smaller companies.

E.g. Amazon own audible and twitch
Disney own Fox and ABC

Question 9

Vertical Integration

Answer 9

When a company owns different businesses in the same chain of production and distribution.

E.g. Disney in Deadpool and Wolverine.

Question 10

Horizontal Integration

Answer 10

When a company buys out a competitor

Disney owns Pixar + profits from them. + have rights to their products

Question 11

Convention

Answer 11

What the audience expects to see in a particular media text.

Sitcoms - Comedic, ensemble cast, laughtrack +/ live studio audience

Question 12

Long shot

Answer 12

A camera shot which includes the full body of someone

Question 13

Mid Shot

Answer 13

A camera shot which captures from the knees up

Question 14

Two shot

Answer 14

A camera shot with two people in frame

Question 15

Close up

Answer 15

A close up is zoomed in on a person’s face

Question 16

Over the shoulder shot

Answer 16

Filmed from over someone’s shoulder, usually during a conversation

Question 17

Eye-level angle

Answer 17

When the camera angle is level with someone’s eyes

Question 18

Diegetic sound

Answer 18

Sound heard by both the character and the audience

E.g. On a car radio

Question 19

Non-diegetic Sound

Answer 19

Sound heard by the audience but not the character

E.g. Theme song

Question 20

High key lighting

Answer 20

Bright lighting

Question 21

Low key lighting

Answer 21

Dark lighting

Question 22

Natural Lighting

Answer 22

Sunlight or room lighting

Question 23

Mise-en-scene

Answer 23

What is seen/visible inside the frame

E.g. costume, lighting
NOT SOUND

Question 24

Network

Answer 24

The network oversees the entire production of the show.

E.g. NBC

Question 25

Ideology

Answer 25

A belief, opinion, or idea which is held by lots of people.

Question 26

Hegemony

Answer 26

Dominant ideology in society

Question 27

Metrosexual

Answer 27

Men who focused and cared about the way they looked and how they dressed.

Question 28

Readership figure

Answer 28

How many people read the magazine.

Question 29

Circulation figure

Answer 29

How many versions of the magazine there are

Question 30

Masthead

Answer 30

The title of the magazine | E.g. GQ: Gentleman's quarterly - British

Question 31

Feauture Image

Answer 31

Main image on a magazine | E.g. Raheem Sterling

Question 32

# Magazine Skyline

Answer 32

Writing along the top of a magazine to draw attention to it in a stand | Above the masthead

Question 33

# magazine Sell Line

Answer 33

A persuasive line used | E.g. Picture exclusive! All the sizzle from GQ heroes

Question 34

House style

Answer 34

When a brand has a common style reflected through all of its products.

Question 35

# Magazine Frequency

Answer 35

How often it is published

Question 36

Genre

Answer 36

What a media text is about. Relating to the TA

Question 37

Verismilitude

Answer 37

The appearance of being true or real.