Subin et al (2013) - Antecedents and Consequences of Creativity in Product Innovation Teams* Flashcards
What is the aim of Subin et al (2013) study?
his study aims at examining the intermediary role of creativity as a critical link between team dynamics and product competitive advantage
new products (NPs) and marketing program (MP) creativity in product innovation teams.
examines how internal and external team dynamics influence NP and MP creativity, and how NP and MP creativity affect product competitive advantage as a strategic innovation outcome.
what is creativity:
creativity is viewed as the gestalt of creative output reflected in the byproducts that emerge from the creative process conducted by individuals in product innovation teams
- novelty (i.e., the degree to which outputs are perceived as new and different from those of competitors in a domain) as a result of the divergent process of gathering new and unique ideas for NPs
- meaningfulness (i.e., the extent to which outputs are perceived as appropriate and useful by the targeted audience) as a result of the convergent process of integrating suitable and appropriate ideas
What are the 5 antecedents?
- Social cohesion
- Superordinate Identity
- Market-based reward system
- Planning process formalization
- Encouragement to take risks
What is social cohesion?
Social cohesion, defined as the degree to which product innovation teams maintain interpersonal attraction and collegiality among team members, determines the degree to which individuals can introduce their own ideas without personal censure or interruption from others
What is superordinate identity?
Superordinate identity is defined as the degree to which team members identify with the team to which they belong, are committed to its overarching goals, and feel a stake in its success and failure
What is market-based reward systems?
Market-based reward systems. Market-based reward systems are defined as incentive systems by which an organization evaluates and remunerates team members’ performance according to factors that affect the market-based outcome of the organization in the long run.
What is planning process formalization?
Planning process formalization is defined as the degree to which activities and relationships in teams are governed by rules, procedures, and contracts during the planning process
What is Encouragement to take risks?
Encouragement to take risks is defined as the degree to which top management understands the risk and uncertainty associated with innovation and expects and encourages employees to take risks in the development of NPs
What other factors did the paper research and how does it influence creativity?
firm size negatively influences NP and MP meaningfulness. firm size had no effect on MP novelty. Bigger firms thus appear less likely to produce meaningful NPs and MPs, although they tend to produce more novel NPs
Technological turbulence negatively influences MP novelty. No effect on the other dimensions, which indicates that technological turbulence is only harmful to the development of novel MP.
market potential enhances all four dimensions of NP and MP creativity
How does NP and MP relate to PCA
NP novelty and meaningfulness improve PCA, while MP counterparts do not. That means NP novelty, although it fails to improve NP performance directly, still contributes to the NP outcome of PCA, the important driver of NP success
PCA directly and positively relates to NP performance, supporting that NP novelty as well as NP meaningfulness indirectly influence NP performance via PCA.
NP novelty—as a result of the divergent process of gathering new and unique ideas for NPs
This finding is attributed to the fact that enhancing novel ideas for NPs involves an inherent risk that needs to be supported by the organizational structure through market-based reward systems and less formalized planning process for NPD activities
NP meaningfulness—as a result of the convergent process of integrating suitable and appropriate ideas
cognitive and emotional bond within the team (through high levels of social cohesion and superordinate identity) is essential to developing appropriate and suitable NPs for the target market
