SU3 - The Analysis of Financial Statements Flashcards
Explain the purpose of Profitability ratios.
It allows the analyst to evaluate the effectiveness and efficiency of the firm’s management and employees in generating profit by means of sales, and the productive use of assets and of the capital of the owners.
What are the typical profitability ratios?
- Gross profit margin
- Net profit margin
- ROI
- ROA
Formula for Gross Profit Margin
(Sales - Cost of Sales) / Sales x 100
Purpose of the Gross Profit Margin.
It indicates how well a firm is able to cover its operating expenses through its core business.
What can be done to improve the Gross Profit Margin?
- Increase sales through improved marketing.
- Procurement and material managers could lower the levels of inventory.
- Attempt to produce at a lower cost or to buy at better prices.
- Produce fewer quantities or by less stock during periods of declining sales.
What is the purpose of the Net Profit Margin?
It measures the percentage of rand of sales remaining after all expenses, including taxes, have been deducted.
The formula for Net Profit Margin.
Net profit after tax / Sales x 100
What can be done to improve the Net profit margin?
- Increase sales through more efficient and effective marketing.
- Reduce expenses
What is the purpose of the ROI?
It measures managements effectiveness in generating profits with available assets.
It can be compared with the firms Required rate of return(Cost of capital), which it needs to exceed.
The formula for ROI?
Net Profit after Tax / Total Assets x 100
What can be done to increase the ROI?
- Increase revenue by increasing sales or the price of goods and services.
- Lower operating expenses.
- Reduce the investment in current assets, such as inventory and accounts receivable during periods of declining sales.
- Evaluate the effectiveness and efficiency of the fixed assets with a view to improving productivity.
- Improve the effectiveness and efficiency of employees through training.
What is the purpose of the return on equity?
It measures the returned earned on the owner’s investment.
The Formula of ROE?
Net profit after tax / Shareholders equity x 100
Explain the term Leverage or Gearing.
it is the extent to which debt is used to finance the firm.
What can be done to increase the ROE ratio?
- Increase revenue by increasing sales or the price of goods and services.
- Lower the operating expenses.
Improve marketing to improve the asset turnover rate. - Increase the leverage by making greater use of debt to finance the firm.