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BMAR 211
> SU 4: Service Development and Design > Flashcards
SU 4: Service Development and Design Flashcards
Study These Flashcards
BMAR 211
(11 decks)
Chapter 1: A Marketing Perspective on Service
Chapter 2: Technology And It's Use In Services Marketing
Chapter 3: The Management Of Service Quality
Chapter 4: Service Development And Design
SU 5: The Service Delivery Process
SU 6: Managing Employees Roles In Service Delivery
SU 4: Service Development and Design
*SU 7: Managing Customers Roles In Service Delivery
SU 8: The Role Of The Physical Environment In Service Delivery
SU 9: Building Customer Relationships And Loyalty
SU 10: Service Recovery
