Study Guide Flashcards
2 ways to advertise from a Facebook Page
boost a post
create an ad
What are Facebook Website Pulg-ins
plug-ins enable businesses to integrate the Messenger experience directly into their website; these include the Facebook Chat and sent to Messenger
3 ways Meta protects user data
Privacy Checkup tool
two-factor authentication
Data hashing
Meta Business Suite vs Meta Ads Manager
Business suite lets you manage all connected accounts across Facebook and Instagram in one place
Ads Managerwhere you manage campaigns for your business across all Meta social media platforms
* here you can create ads, manage when and where the’ll run, and see how they perform
Campaign Structure: campaign
buying type
objective
Campaign Structure: ad set
placement
audience
optimization and delivery
budget
scheduling
Campaign Structure: ad
formats
creative
At which level do you choose the placement of your ads?
ad set
At which level do you choose the buying type and objective?
campaign
At which level do you choose the ad format and creative side?
ad level
At which level do you choose the audience and budget?
ad set
At which level can you optimize and choose delivery?
ad set
At which level do you do the scheduling?
ad set
What are the 3 categories of campaign objectives?
Awareness
Consideration
Conversion
What category objective helps generate interest in business’ products or services?
Awareness
objectives that get people to think about a business’ offering
consideration
objectives that encourage people to take a specific action
conversion
traffic, engagement, and leads objectives belong to which part of the funnel?
consideration
app promotion and sales belong to which part of the funnel?
conversion
New audience vs Custom audience
New audience: define demographics, interests and behaviors
Custom audience: reconnect with people have have already shown interest in your business (visited website or downloaded app
Benefit of Lifetime Budget
good for maximizing results and keeping overall costs as low as possible
What is an Advantage Campaign Budget?
Machine learning campaign budget
set overarching campaign level budget instead of setting individual ad set budgets
Benefit of Advantage Campaign Budget
gives the flexibility to spend more on ads sets with the best opportunities and less on underperforming ads
Benefit of individual ad set budgets
allows you to set individual budget per ad set, so you have more control over how much budget is getting allocated to an ad set
