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Meta Marketing Associate Cert. > Study Guide Flashcards > Flashcards

Study Guide Flashcards

1
Q

2 ways to advertise from a Facebook Page

A

boost a post
create an ad

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2
Q

What are Facebook Website Pulg-ins

A

plug-ins enable businesses to integrate the Messenger experience directly into their website; these include the Facebook Chat and sent to Messenger

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3
Q

3 ways Meta protects user data

A

Privacy Checkup tool
two-factor authentication
Data hashing

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4
Q

Meta Business Suite vs Meta Ads Manager

A

Business suite lets you manage all connected accounts across Facebook and Instagram in one place

Ads Managerwhere you manage campaigns for your business across all Meta social media platforms
* here you can create ads, manage when and where the’ll run, and see how they perform

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5
Q

Campaign Structure: campaign

A

buying type
objective

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6
Q

Campaign Structure: ad set

A

placement
audience
optimization and delivery
budget
scheduling

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7
Q

Campaign Structure: ad

A

formats
creative

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8
Q

At which level do you choose the placement of your ads?

A

ad set

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9
Q

At which level do you choose the buying type and objective?

A

campaign

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10
Q

At which level do you choose the ad format and creative side?

A

ad level

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11
Q

At which level do you choose the audience and budget?

A

ad set

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12
Q

At which level can you optimize and choose delivery?

A

ad set

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13
Q

At which level do you do the scheduling?

A

ad set

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14
Q

What are the 3 categories of campaign objectives?

A

Awareness
Consideration
Conversion

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15
Q

What category objective helps generate interest in business’ products or services?

A

Awareness

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16
Q

objectives that get people to think about a business’ offering

A

consideration

17
Q

objectives that encourage people to take a specific action

A

conversion

18
Q

traffic, engagement, and leads objectives belong to which part of the funnel?

A

consideration

19
Q

app promotion and sales belong to which part of the funnel?

A

conversion

20
Q

New audience vs Custom audience

A

New audience: define demographics, interests and behaviors

Custom audience: reconnect with people have have already shown interest in your business (visited website or downloaded app

21
Q

Benefit of Lifetime Budget

A

good for maximizing results and keeping overall costs as low as possible

22
Q

What is an Advantage Campaign Budget?

A

Machine learning campaign budget
set overarching campaign level budget instead of setting individual ad set budgets

23
Q

Benefit of Advantage Campaign Budget

A

gives the flexibility to spend more on ads sets with the best opportunities and less on underperforming ads

24
Q

Benefit of individual ad set budgets

A

allows you to set individual budget per ad set, so you have more control over how much budget is getting allocated to an ad set

25
Q

What does Audience Network allow?

A

to extend ad campaigns to a network of third-party apps

26
Q

What is Ad Placement

A

where (on which platform) you want your ad to appear

27
Q

What is Advantage+ Placements?

A

Machine-learning ad placements

28
Q

What is the benefit of Advantage+ Placements?

A

results in the most efficient use of budget, because it allows you to deliver ad content where it’s most likely to achieve campaign results at the lowest possible cost at any given time

29
Q

Benefit of Manual Placements

A

help reach target audience and maximize your budget

30
Q

Benefit of using Advantage campaign budget and Advantage+ Placements together?

A
  • It’s the most flexible bid strategy and offers the most scale
  • it will always bid the amount to minimize the cost per result while maintaining our budget
  • enables you to get the most results for your budget
31
Q

Meta Pixel is used to

A
  • measure specific customer actions and monitor the metrics relevant to their business goals
  • help improve resules, measure results more accurately, and build new audiences to target
32
Q

What is Conversions API allow for?

A

it gives advertisers the ability to connect and share their customer data to target, optimize and measure Facebook and Instagram ad campaigns

33
Q

What is the benefit of Conversions API over Pixel

A

Conversions API is designed to be more reliable used seperately from Pixel

Wider range of data

data is stored on server rather than on the web, so it is more reliable

full funnel visibility

34
Q

What results metrics are included in Reporting

A

Results
Reach
Impressions

35
Q

What are the Page roles (most power to least)

A

Admin
Editor
Moderator
Advertiser
Analyst
Jobs Manager

Meta Marketing Associate Cert. (1 decks)

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