Study Guide

Question 1

___________ is how the consumer ends up seeing or understanding the brand.

Answer 1

Brand Image

Question 2

__________ was the first mail-order seller in 1872.

Answer 2

Montgomery Ward

Question 3

A _________ store is a manufacturer’s or designer’s store that sells merchandise at the introductory and early rise stages of the fashion cycle.

Answer 3

Showcase

Question 4

The RealReal, an online secondhand luxury platform, is challenged with the rise of counterfeit products being sold on their platform. To overcome this, they have authenticators to ensure that the products are original luxury products. This would be an example of what element in the SWOT?

Answer 4

Threat

Question 5

Which two elements are considered external factors?

Answer 5

Opportunity & Threat

Question 6

True of False: Fashion bloggers use creativity to tell a story, curate an idea, teach a skill, or invent something new.

Answer 6

True

Question 7

Factory outlet store is an off-price retailer that is owned and operated by a manufacturer.

Answer 7

True

Question 8

Full-service vendor is a sales and design team that acts as a go between, arranging visits, managing orders, fielding calls and negotiations.

Answer 8

False