sts prep

Question 1

pharma company

Answer 1

negligence

Question 2

env regs often developed to encourage biz

Answer 2

recycling programs

Question 3

total # members in a channel

Answer 3

channel length

Question 4

walters waterland amusement park mailed discount coupons

Answer 4

geographics

Question 5

when big manufacturer holds large share of the market and prohibits

Answer 5

exclusive dealing

Question 6

foreign business legally obtains license to make products, then sells items for low prices

Answer 6

gray market

Question 7

what info should biz produce its supplier to ensure products available to meet demand

Answer 7

sales forecast

Question 8

what if manufacturer begins to sell directly to large business

Answer 8

vertical channel conflict

Question 9

info shared immediately w all staff

Answer 9

customer complained

Question 10

primary purpose of intro of presentation

Answer 10

gain the attention

Question 11

when writing info messages, biz employees should explain

Answer 11

make a decision

Question 12

using a table to present/summarize data in a document is

Answer 12

data too complex to describe in text

Question 13

type of biz policy most likely to attract customers to business

Answer 13

product

Question 14

helpful to look at problems w diff customers as

Answer 14

unresolved opportunities

Question 15

marcy ready to buy new computer, saved enough to buy one she wants

Answer 15

demand

Question 16

cole company sets prices v low to drive primary competitor out of business

Answer 16

predatory prices

Question 17

one way gdp can increase

Answer 17

increasing labor and capital resources

Question 18

which makes globalization hard

Answer 18

terrorist threats

Question 19

bc of major trade alliances, countries lower prices

Answer 19

competition

Question 20

susie not happy w job bc coworkers say she doesnt do

Answer 20

negative feedback

Question 21

reason someone might have trouble adapting to new circumstances

Answer 21

contentment

Question 22

belief u should have abt ur own behavior if u want to be

Answer 22

you have the right to choose the way u respond

Question 23

hiring director at engineering firm rarely hires women

Answer 23

bias

Question 24

accepting blame for failure and credit for success

Answer 24

responsibility

Question 25

anna has until end of day to collect research for report, now afternoon and wondering if done by deadline

Answer 25

work interruptions

Question 26

characteristic of good coaches

Answer 26

patience

Question 27

to determine personal vision must consider

Answer 27

ur values

Question 28

example of direct mail

Answer 28

mailing brochure

Question 29

annual income, inheritance money from sale of assets considered

Answer 29

tax liability

Question 30

individual invests in mutual fund

Answer 30

pooling money w other investors

Question 31

purpose of code of ethics

Answer 31

framework for ethical decision making

Question 32

happens if company has sunk costs assoc w poor decision

Answer 32

forgo short term benefits for long term rewards

Question 33

main reasons companies gather marketing info

Answer 33

increased sales and profits

Question 34

most sig reason marketing research important to business

Answer 34

contributes to business success

Question 35

marketers use data to determine they want to create messages that appeal

Answer 35

promotional strategy

Question 36

businesses that deliberately interpret marketing info inaccurately

Answer 36

promote products

Question 37

marketing survey containing questions answered on scale 1-5

Answer 37

sorting

Question 38

businesses can retrieve eternal marketing data by accessing

Answer 38

online based info services

Question 39

if marketers dont have enough secondary data for companys needs

Answer 39

conduct primary research

Question 40

to be effective in developing rels w customers, service that sales

Answer 40

meet customer needs

Question 41

how research conducted depends on business

Answer 41

industry/resources

Question 42

which research design best suited to delete

Answer 42

focus group

Question 43

what question establishing sample plan for research

Answer 43

how many ppl to survey

Question 44

surveys excellent tools for data collection

Answer 44

dig deep into respondents feelings

Question 45

what elliot was tabulation marketing research data

Answer 45

recording

Question 46

what should researchers consider when evaluating design

Answer 46

types of questions

Question 47

which of following is question that marketing info

Answer 47

what is image of business

Question 48

to promote summer menu Danielle's cafe plans to email

Answer 48

tactic

Question 49

which of following use longer channel of distribution

Answer 49

bottle of shampoo

Question 50

purposes of situational analysis

Answer 50

expansion options

Question 51

situation analysis reveals pullman industries need to increase _ factor

Answer 51

regulatory

Question 52

thomas wants to change word develop to word create in seven

Answer 52

find and replace

Question 53

to write text on ur web page u need to use _ software

Answer 53

web editing

Question 54

which of following could cause legal issue assoc w inform

Answer 54

accidentally emailing clients personal info to others

Question 55

info management pros carry an important responsibility

Answer 55

financial audit

Question 56

final deliverable of ur project is choosing a name for ur company

Answer 56

generating potential names for future products

Question 57

which of following is true statement abt safety hazards

Answer 57

personal habits can create safety hazards

Question 58

akua in charge of supervising entire process of getting products

Answer 58

supply chain manager

Question 59

effective collab b/t supply chain partners will most likely

Answer 59

lower warehousing costs

Question 60

important to _ all ur corrections during a project

Answer 60

document

Question 61

member of sales team said our sales always decline this time of year

Answer 61

limiting code of behavior

Question 62

duties customer service pros often perform

Answer 62

handling complaints

Question 63

teens begin to first find jobs by contacting

Answer 63

neighborhood businesses

Question 64

company starts marketing workout clothes as everyday wear

Answer 64

positioning

Question 65

which true abt employees role in meeting org

Answer 65

employee performance goals should align w org

Question 66

smith company wants to ship products by truck rather than air

Answer 66

distribution channels

Question 67

widget industries = new company coming out w new product _ than its competitors in attempt to _

Answer 67

lower, gain as much of market as possible

Question 68

how supply and demand interact to influence price

Answer 68

when supply exceeds demand producers lower prices to sell ex

Question 69

bar code symbols scanned into computers and used to ID

Answer 69

universal product codes

Question 70

UNISYS Corporation offers training w computer systems and software

Answer 70

product related service

Question 71

way in which business makes changes in amt or type of goods

Answer 71

product mix strat

Question 72

way business can include customer p

Answer 72

accurate labeling

Question 73

why businesses want to meet quality standards

Answer 73

to reduce costs

Question 74

todd recently got mountain bike from abc. after 2 years...perform as expected, promise classified as

Answer 74

guarantee

Question 75

which is a decision company might make during declining stage of product

Answer 75

whether to change product

Question 76

tech important to product/service management function bc

Answer 76

monitor inventory

Question 77

when products and services managed ethically, customers

Answer 77

general free from harm + satisfied w purchases

Question 78

insurance company offers customers a discount when purchased less, benefits company encouraging

Answer 78

product bundling

Question 79

gain comp advantage, bus selects channel memb on

Answer 79

channel differentiation

Question 80

all goods and services started w

Answer 80

idea

Question 81

type of branding that differentiates an org

Answer 81

loyalty

Question 82

petfast pet store known for low prices great value, store fre corporate

Answer 82

positioning

Question 83

one way promotional activities benefit businesses

Answer 83

increased product sales

Question 84

business informing customers abt new free services being offered

Answer 84

PR

Question 85

stage of product life cycle company spend least

Answer 85

declining

Question 86

type of media include catalogs

Answer 86

direct mail

Question 87

illustrations used in supermarkets print ads = examples of illustration

Answer 87

product in appropriate setting

Question 88

advantage to retailers of offering credit = credit customers

Answer 88

buy impulse items more freely

Question 89

when deving promo activities business should consider

Answer 89

tasteful

Question 90

which of following = most efficient cost effective way

Answer 90

direct mail

Question 91

free enterprise econ system promo practices often

Answer 91

liability

Question 92

word of mouth marketing based on idea

Answer 92

customers trust each other more than brands

Question 93

example of pull sales promo strat

Answer 93

buy one get one free

Question 94

sales person need to do to be succesful selling

Answer 94

learn unique features

Question 95

when business salespeople take time to discover customer needs

Answer 95

customers tend to return fewer products

Question 96

salesperson most accessible resource person for product info

Answer 96

coworker

Question 97

joseph working on market research project for company to gain

Answer 97

external data

Question 98

when customer buying appliance, electronic, vehicle

Answer 98

service and warranty

Question 99

ryan goes to grocery store every week and buys food for fam

Answer 99

physiological

Question 100

business selling policies beneficial to customers when

Answer 100

ensure all customers treated fairly