sts prep Flashcards
pharma company
negligence
env regs often developed to encourage biz
recycling programs
total # members in a channel
channel length
walters waterland amusement park mailed discount coupons
geographics
when big manufacturer holds large share of the market and prohibits
exclusive dealing
foreign business legally obtains license to make products, then sells items for low prices
gray market
what info should biz produce its supplier to ensure products available to meet demand
sales forecast
what if manufacturer begins to sell directly to large business
vertical channel conflict
info shared immediately w all staff
customer complained
primary purpose of intro of presentation
gain the attention
when writing info messages, biz employees should explain
make a decision
using a table to present/summarize data in a document is
data too complex to describe in text
type of biz policy most likely to attract customers to business
product
helpful to look at problems w diff customers as
unresolved opportunities
marcy ready to buy new computer, saved enough to buy one she wants
demand
cole company sets prices v low to drive primary competitor out of business
predatory prices
one way gdp can increase
increasing labor and capital resources
which makes globalization hard
terrorist threats
bc of major trade alliances, countries lower prices
competition
susie not happy w job bc coworkers say she doesnt do
negative feedback
reason someone might have trouble adapting to new circumstances
contentment
belief u should have abt ur own behavior if u want to be
you have the right to choose the way u respond
hiring director at engineering firm rarely hires women
bias
accepting blame for failure and credit for success
responsibility
anna has until end of day to collect research for report, now afternoon and wondering if done by deadline
work interruptions
characteristic of good coaches
patience
to determine personal vision must consider
ur values
example of direct mail
mailing brochure
annual income, inheritance money from sale of assets considered
tax liability
individual invests in mutual fund
pooling money w other investors
purpose of code of ethics
framework for ethical decision making
happens if company has sunk costs assoc w poor decision
forgo short term benefits for long term rewards
main reasons companies gather marketing info
increased sales and profits
most sig reason marketing research important to business
contributes to business success
marketers use data to determine they want to create messages that appeal
promotional strategy
businesses that deliberately interpret marketing info inaccurately
promote products
marketing survey containing questions answered on scale 1-5
sorting
businesses can retrieve eternal marketing data by accessing
online based info services
if marketers dont have enough secondary data for companys needs
conduct primary research
to be effective in developing rels w customers, service that sales
meet customer needs
how research conducted depends on business
industry/resources
which research design best suited to delete
focus group
what question establishing sample plan for research
how many ppl to survey
surveys excellent tools for data collection
dig deep into respondents feelings
what elliot was tabulation marketing research data
recording
what should researchers consider when evaluating design
types of questions
which of following is question that marketing info
what is image of business
to promote summer menu Danielle’s cafe plans to email
tactic
which of following use longer channel of distribution
bottle of shampoo
purposes of situational analysis
expansion options
situation analysis reveals pullman industries need to increase _ factor
regulatory
thomas wants to change word develop to word create in seven
find and replace
to write text on ur web page u need to use _ software
web editing
which of following could cause legal issue assoc w inform
accidentally emailing clients personal info to others
info management pros carry an important responsibility
financial audit
final deliverable of ur project is choosing a name for ur company
generating potential names for future products
which of following is true statement abt safety hazards
personal habits can create safety hazards
akua in charge of supervising entire process of getting products
supply chain manager
effective collab b/t supply chain partners will most likely
lower warehousing costs
important to _ all ur corrections during a project
document
member of sales team said our sales always decline this time of year
limiting code of behavior
duties customer service pros often perform
handling complaints
teens begin to first find jobs by contacting
neighborhood businesses
company starts marketing workout clothes as everyday wear
positioning
which true abt employees role in meeting org
employee performance goals should align w org
smith company wants to ship products by truck rather than air
distribution channels
widget industries = new company coming out w new product _ than its competitors in attempt to _
lower, gain as much of market as possible
how supply and demand interact to influence price
when supply exceeds demand producers lower prices to sell ex
bar code symbols scanned into computers and used to ID
universal product codes
UNISYS Corporation offers training w computer systems and software
product related service
way in which business makes changes in amt or type of goods
product mix strat
way business can include customer p
accurate labeling
why businesses want to meet quality standards
to reduce costs
todd recently got mountain bike from abc. after 2 years…perform as expected, promise classified as
guarantee
which is a decision company might make during declining stage of product
whether to change product
tech important to product/service management function bc
monitor inventory
when products and services managed ethically, customers
general free from harm + satisfied w purchases
insurance company offers customers a discount when purchased less, benefits company encouraging
product bundling
gain comp advantage, bus selects channel memb on
channel differentiation
all goods and services started w
idea
type of branding that differentiates an org
loyalty
petfast pet store known for low prices great value, store fre corporate
positioning
one way promotional activities benefit businesses
increased product sales
business informing customers abt new free services being offered
PR
stage of product life cycle company spend least
declining
type of media include catalogs
direct mail
illustrations used in supermarkets print ads = examples of illustration
product in appropriate setting
advantage to retailers of offering credit = credit customers
buy impulse items more freely
when deving promo activities business should consider
tasteful
which of following = most efficient cost effective way
direct mail
free enterprise econ system promo practices often
liability
word of mouth marketing based on idea
customers trust each other more than brands
example of pull sales promo strat
buy one get one free
sales person need to do to be succesful selling
learn unique features
when business salespeople take time to discover customer needs
customers tend to return fewer products
salesperson most accessible resource person for product info
coworker
joseph working on market research project for company to gain
external data
when customer buying appliance, electronic, vehicle
service and warranty
ryan goes to grocery store every week and buys food for fam
physiological
business selling policies beneficial to customers when
ensure all customers treated fairly
