Structures

Question 1

Macro-environment explained

Answer 1

General forces and trends rather than specific organisations

Political - trade regulations, political stability, laws and legal issues,.

Economic environment – e.g. inflation, interest rates, economic growth.

Social and cultural – e.g. population growth, age groups, religious
focuses, fashion trends etc.

Technological – new opportunities, government investment, influence of new technology.

Question 2

Micro-environment explained

Answer 2

All the organisations and individuals who directly or indirectly affect the activities of the
company (Customers, competitors, intermediaries, suppliers and stakeholders).

Question 3

Internal environment explained

Answer 3

Employees, equipment, finance and functional responsibilities.

Question 4

What are the 4 organisational structures of a business

Answer 4

Local

National

International

Global

Question 5

Categories of sports business - Private

Answer 5

Profit driven

Funded by private investment,
membership fees, sales and
sponsorship

Target groups with disposable
income, athletes, schools and
teams

Question 6

Categories of sports business - Public

Answer 6

Not for profit, money that is
made is reinvested

Funded by local or national
government, memberships,
lottery funding or private
donations

Target groups with low
income, local communities,
specific groups e.g. older
adults

Question 7

Aspects of voluntary sports business

Answer 7

Non-profit

Funded by memberships,
donations, sponsorship, loans
and private investment

Target groups included low
income, local communities
and specific groups

Aim is to fulfil a specific
purpose e.g. increases
participation

Set up as charitable status.
Provided self-fulfilment/ giving
back to the community