Structured Interviews Flashcards
1
Q
What do these interviews consist of?
A
- A series of standardised questions that a researcher asks a respondent
2
Q
Where are these interviews conducted?
A
- Using closed questions, these are used in market research surveys conducted on the high street?
- on the phone
- opinion polls
3
Q
Benefits
A
- Often have higher response rates than other forms of questionnaire
- Less intrusive than unstructured interviews
- Allows for easy replication giving them higher reliability
- Also produce quantitative data which can be compared and analysed to give broad trends
4
Q
Drawbacks
A
- Interviewer effect may lead to socially desirable answers instead of truthful ones. Impacting validity
- Lacks empathy and Verstehen
- Imposition problem
5
Q
Who favours this form of interview
A
Positivists
6
Q
Imposition problem
A
when researchers unintentionally impose their own views on the people being researched and don’t really get at what respondents think.
7
Q
Verstehen
A
understanding the meaning of action from the actor’s point of view
8
Q
Interviewer effect
A
when the interviewee is influenced by the presence of the interviewer, and might give the responses they think are desired, rather than share their honest opinions or experiences.
